Sense Networks | Street Fight

Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine

Steven Jacobs

Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.YP, a Mobile Search Firm, Buys Sense Networks (New York Times)… Walgreens Taps TaskRabbit to Deliver Cold Medicine to Shut-Ins (Mashable)… Facebook WiFi Comes to Some Netgear Routers, Allowing Small Businesses to Offer Free WiFi access (The Next Web)…

5 Keys to Making Location Work for Mobile Marketing

Steven Jacobs

5 Keys to Making Location Work for Mobile Marketing

Smartphones generate billions of bits of location data every day, creating an unprecedented opportunity for marketers to understand and engage with local consumers at scale. In a Street Fight webinar Wednesday sponsored by YP, Patrick Dolan of the IAB joined David Petersen of Sense Networks and YP’s Luke Edson to discuss the trends that make location data a must for mobile marketing, and outline a handful of ways advertisers can use big data to unlock local relevance in their campaigns…

Street Fight Daily: PayPal Nabs Uber Deal, Facebook Revises SMB Count

The Editors

Street Fight Daily: PayPal Nabs Uber Deal, Facebook Revises SMB Count

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPayPal Nabs Uber Partnership in Pursuit of Mobile Marketplaces (Bloomberg Businessweek)… Facebook Expands Its Definition Of Small Business Pages, Says It Now Has 25M Of Them (TechCrunch)… Digital First Media Will Add Paywalls At Most Of Its Daily Newspapers (GigaOm)…

JiWire Rolls Out Attribution Product As Mobile Ad Market Zeroes In On ROI

Steven Jacobs

JiWire Rolls Out Attribution Product As Mobile Ad Market Zeroes In On ROI

The conversation in the mobile advertising industry has shifted focus in recent months, moving away from targeting toward attribution and measuring return on investment as brands begin to invest meaningful spend in mobile and in turn, expect results. Following a string of product releases from competitors, JiWire, a San Francisco-based mobile-local ad startup, rolled out a new attribution tool called Location Conversion Index this morning, which draws on a similar technique used by competitors to measure in-store visits but allows marketers to normalize those numbers against a wider sample…

5 Tools for Measuring In-Store Visits Driven By Mobile Ads

Stephanie Miles

5 Tools for Measuring In-Store Visits Driven By Mobile Ads

Matching online ad exposure to offline visits has always been challenging for retailers, many of whom are unwilling to invest heavily in platforms that can’t show a direct ROI. Here are five platforms that merchants and CPG brands can use to get a better idea of how much in-store traffic is being generated by their mobile campaigns…

With New Ad Product, Placed Connects Dots for In-Store Visits

Steven Jacobs

With New Ad Product, Placed Connects Dots for In-Store Visits

Slowly but surely, technology firms are finding direct links between the ads we see on mobile devices and the places we visit in the real world. Placed has partnered with xAD to launch a new product called Placed Retention, which uses the company’s panel of participating consumers to determine whether a mobile user who was exposed to an ad appeared within a store days later…

How Bad Location Data Is Poisoning the Mobile Well

Steven Jacobs

How Bad Location Data Is Poisoning the Mobile Well

Marketers don’t have to be at the mercy of bad data. A number of vendors can help marketers sniff out embellished or inaccurate data using machine-learning algorithms to identify lat-longs commonly derived from a centroid. Advertising networks also have a small advantage over ad exchanges in that they can work directly with a publisher to ensure that only quality data gets passed along….

7 Ways to Increase Engagement With Mobile Ads

Stephanie Miles

7 Ways to Increase Engagement With Mobile Ads

Marketers of all sizes are flocking to mobile ads in an effort to reach consumers on their home turf, sending targeted messages to smartphone users inside certain establishments (like coffee shops or bookstores) or within the confines of geotargeted perimeters. Here are seven ways that brands of all sizes can increase engagement with mobile ads…

5 Misconceptions SMBs Have About Mobile Advertising

Isa Jones

5 Misconceptions SMBs Have About Mobile Advertising

Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they’re hearing from SMBs…

Street Fight Daily: Yelp Surrounded, Mobile Advertising’s Future

The Editors

Street Fight Daily: Yelp Surrounded, Mobile Advertising’s Future

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Is It Time Local Site Called for Yelp? (The Wall Street Journal)… Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising? (Forbes)… Openings & New Hires at Advance Digital, Neustar, Factual, Yellowbook, Apple and More (Street Fight)…

Sense CEO: SMBs Must Reach Consumers at Decision-Making Points

Isa Jones

Sense CEO: SMBs Must Reach Consumers at Decision-Making Points

“The mobile experience is a very personal interaction with the consumer.” says Sense Networks CEO David Petersen. “It’s one that you can interact with consumers and lots of times, when they’re on the go. I think it’s less formal than online. I think it’s a great medium for connecting with consumers and I think today it’s also exceptionally cheap.”

Data That Thinks ‘Big,’ But Acts Local

Mike Boland

Data That Thinks ‘Big,’ But Acts Local

Local media is increasingly colliding with the emerging super-sector known as “Big Data.” This will define the “mobile+local” promise we keep hearing about — that location targeted ads will boost relevance, performance and thus monetiztion. But one thing often missing from the discussion is what the heck we mean by “location targeted?”