reviews | Street Fight

Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick

Mike Boland

Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick

Word of mouth has been a leading form of local marketing for more than a century. But in a digital age, the name of the game is harnessing it by combining “IRL” chatter with the power of software and network effect. This is the bread and butter of Broadly, whose CEO and founder Josh Melick is our latest guest on our podcast Heard on the Street. 

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

Joseph Zappa

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

IN THE HALLS OF SILICON VALLEY: AMAZON, GOOGLE, FACEBOOK… Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer… Does Google Really Need a Social Network to Succeed at Local?… Facebook Is Finding New Uses for Instagram…

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

Joseph Zappa

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem

David Mihm and Mike Blumenthal

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem

“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.

Should Local Businesses Ask for Reviews?

Damian Rollison

Should Local Businesses Ask for Reviews?

Reputation management services should focus on helping businesses understand what consumers are saying and engage with reviewers by responding. Unbiased review content is a true goldmine for the brand who works with a reputation company to glean deep insights about consumer sentiment offered by consumers themselves for free.

The Increasing Impact of Reviews and Google+ (?!) on Local SEO

David Mihm and Mike Blumenthal

The Increasing Impact of Reviews and Google+ (?!) on Local SEO

Some new data has given us some “big time insight” into how Google is using authoritative local sites to inform local search rankings, says David Mihm. Mike Blumenthal agrees, saying that the prominence of local review pages and appears to be “transferring prominence directly to the local entity in a way that is totally independent of links.”

Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet

The Editors

Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBing Now Lets You Order Food And Book Hotels Directly From Search Results (The Next Web)… To Revive Wallet, Google Tries to Wrangle Unruly Partners (Wall Street Journal)… Uber Valued At $41 Billion As Revenue Growth Powers Expanded Funding Round (MarketWatch)…

Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)

The Editors

Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyThe Newsonomics of Digital First Media’s Thunderdome Implosion (And Coming Sale) (Nieman Journalism Lab)… Tech Titans Are Vying to Be Your Pocketbook (New York Times)… TaskRabbit For Business Service Portal Quietly Disappears (TechCrunch)…

Street Fight Daily: Square Makes Loans, Why Microsoft Invested in Foursquare

The Editors

Street Fight Daily: Square Makes Loans, Why Microsoft Invested in Foursquare

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyWith Square Capital, Square Begins Offering Controversial Merchant Cash Advances (Recode)… It’s Now Obvious Why Microsoft Invested Millions In Foursquare (Business Insider)… Uber Says it Doesn’t Discriminate by Neighborhood in Chicago (GigaOm)…

How Online Review Sites Can Regain Consumers’ Trust

Yoav Schwartz

How Online Review Sites Can Regain Consumers’ Trust

As long as there are economic incentives to create bogus reviews, unscrupulous people and businesses will continue to exploit the platforms that make it easy to deceive. For the local players seeking to help users in selecting a great business, use the offline world as a guide. Require an identity, build communities of real people sharing advice, and give legitimate customers a megaphone to honestly rate the service received…