reviews | Street Fight

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem

David Mihm and Mike Blumenthal

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem

“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.

Should Local Businesses Ask for Reviews?

Damian Rollison

Should Local Businesses Ask for Reviews?

Reputation management services should focus on helping businesses understand what consumers are saying and engage with reviewers by responding. Unbiased review content is a true goldmine for the brand who works with a reputation company to glean deep insights about consumer sentiment offered by consumers themselves for free.

The Increasing Impact of Reviews and Google+ (?!) on Local SEO

David Mihm and Mike Blumenthal

The Increasing Impact of Reviews and Google+ (?!) on Local SEO

Some new data has given us some “big time insight” into how Google is using authoritative local sites to inform local search rankings, says David Mihm. Mike Blumenthal agrees, saying that the prominence of local review pages and appears to be “transferring prominence directly to the local entity in a way that is totally independent of links.”

Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet

The Editors

Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyBing Now Lets You Order Food And Book Hotels Directly From Search Results (The Next Web)… To Revive Wallet, Google Tries to Wrangle Unruly Partners (Wall Street Journal)… Uber Valued At $41 Billion As Revenue Growth Powers Expanded Funding Round (MarketWatch)…

Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)

The Editors

Street Fight Daily: Digital First’s Thunderdome Implodes, Mobile Payments Heats Up (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyThe Newsonomics of Digital First Media’s Thunderdome Implosion (And Coming Sale) (Nieman Journalism Lab)… Tech Titans Are Vying to Be Your Pocketbook (New York Times)… TaskRabbit For Business Service Portal Quietly Disappears (TechCrunch)…

Street Fight Daily: Square Makes Loans, Why Microsoft Invested in Foursquare

The Editors

Street Fight Daily: Square Makes Loans, Why Microsoft Invested in Foursquare

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyWith Square Capital, Square Begins Offering Controversial Merchant Cash Advances (Recode)… It’s Now Obvious Why Microsoft Invested Millions In Foursquare (Business Insider)… Uber Says it Doesn’t Discriminate by Neighborhood in Chicago (GigaOm)…

How Online Review Sites Can Regain Consumers’ Trust

Yoav Schwartz

How Online Review Sites Can Regain Consumers’ Trust

As long as there are economic incentives to create bogus reviews, unscrupulous people and businesses will continue to exploit the platforms that make it easy to deceive. For the local players seeking to help users in selecting a great business, use the offline world as a guide. Require an identity, build communities of real people sharing advice, and give legitimate customers a megaphone to honestly rate the service received…

Street Fight Daily: Square and Intuit Play Nice, Confidence Crisis With Reviews

The Editors

Street Fight Daily: Square and Intuit Play Nice, Confidence Crisis With Reviews

A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare and Intuit Play Nice With New QuickBooks Integration (AllThingsD)… Confidence Crisis: 40 Percent Don’t Trust Online Reviews (MarketingLand)… Finding a Model for Sac Press by Looking at The Hawaii Independent (ScramentoPress)…

Street Fight Daily: Yelp Quantifies Its Value for SMBs, Identifying Anonymous Location

The Editors

Street Fight Daily: Yelp Quantifies Its Value for SMBs, Identifying Anonymous Location

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Announces A New ‘Revenue Estimator’ For Small Businesses (TechCrunch)… Why the Collision of Big Data and Privacy Will Require a New Realpolitik (Paid Content)… How Indoor Location Could Find Its Way into Apple Services (GigaOm)…

Street Fight Daily: NYC Gets Local Discovery, Tiger Takes Stake in Groupon

The Editors

Street Fight Daily: NYC Gets Local Discovery, Tiger Takes Stake in Groupon

A roundup of today’s big stories in hyperlocal content, commerce, and technology.New York City Replaces 250 Public Pay Phones with iPad-like Screens (GigaOm)… The World’s Hottest Hedge Fund Manager Thinks Groupon Stock Is A Good Deal (Forbes)… Basing Hotel Choice on Web Reviews May Be Bad Move (LA Times)…

Street Fight Poll: Word-of-Mouth Is Primary Driver of Local Business

Patrick Duprey

Street Fight Poll: Word-of-Mouth Is Primary Driver of Local Business

A new Street Fight poll finds that even with a slew of new locally targeted marketing platforms at local merchants’ disposal, word-of-mouth is still a primary driver of local consumer behavior. The poll of 500 U.S. consumers found that 43% of consumers are most likely to shop or dine at a local business after a recommendation from a friend or colleague…