coupons | Street Fight

Retailers Shift Focus to Offline Affiliate Marketing

Grace Chan

Retailers Shift Focus to Offline Affiliate Marketing

Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases.

RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

Noah Elkin

RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

Today marks the beginning of a crucial week and month for retailers, as shoppers clamor for deals and steals on presents for family, friends, and coworkers. Whether in-store, online, or a mobile device, an astounding amount of retail business will be transacted in the next five weeks. RetailMeNot vice president of communications Brian Hoyt said to expect a more personalized, more omnichannel holiday shopping season this year, courtesy of the ever-present smartphone.

5 Ways to Increase Redemptions of Mobile Coupons

Stephanie Miles

5 Ways to Increase Redemptions of Mobile Coupons

Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world…

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

Max Antonucci

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

The online coupon space would seem tired, over-saturated, and too fragmented. Yet DataSphere is making a big push into the local-business coupon space, launching a consumer-facing site, LocalSaver. Gary Cowan, SVP or product and marketing at DataSphere, talks about the company’s plans to become “the RetailMeNot of local business coupons” and drive customers through local companies’ doors…

Street Fight Daily: Google Partners with Kia, Cloud Computing and Coupons

The Editors

Street Fight Daily: Google Partners with Kia, Cloud Computing and Coupons

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Car Rental Company Avis To Buy ZipCar For $500 Million (TechCrunch)… Google Partners with Kia Motors to Integrate Google Maps and Places into New Car Models (The Next Web)… How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions (Business2Community)…

Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot

The Editors

Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Facebook’s ‘Offers’ News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses (TechCrunch)…

Survey: Budget, Time Biggest Obstacles to Mobile Marketing for SMBs (ScreenWerk)…

Competition Among Location-Based Apps Heats Up (Crain’s New York Business)…

How to Improve the Value and Effectiveness of Online Offers

OfferWise

How to Improve the Value and Effectiveness of Online Offers

Poor trackability hurts everyone. The solution is an easy way to determine a new or returning user’s life cycle profitability and their average transaction volume, helping merchants make much smarter decisions about adjusting and targeting offers—and tracking ROI. Our whitepaper outlines the growing significance of offer effectiveness by detailing how to accomplish it and why it works.