Commentary | Street Fight - Part 2

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Democratization

A resurgent business software sector has started to use cloud computing to bring cheaper, simpler accounting, point-of-sale and even marketing software to brick-and-mortar businesses. With their advances, the era of entrepreneurship has come to the real world...

How Small Business Software Could Produce The Next Hundred Billion Dollar Company

No Comments 19 November 2014 by

A resurgent business software sector has started to use cloud computing to bring cheaper, simpler accounting, point-of-sale and even marketing software to brick-and-mortar businesses. With their advances, the era of entrepreneurship has come to the real world…

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Democratization

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Why Brand Names Matter Less and Less on Main Street

No Comments 18 November 2014 by

The “brand era” that gave rise to some of the tentpoles of the American economy may soon come to an end. The web, now reachable wherever and whenever through smartphones, can help consumers answer many of the questions that brand once answered…

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Commentary

OSX Yosemite's "Continuity" feature has received surprisingly little media attention in general and zero coverage for its implications for call monetization. But it could be a glimpse into the sector's future.

Did Apple Just Transform Pay-Per-Call (Without Anyone Noticing)?

4 Comments 18 November 2014 by

OSX Yosemite’s “Continuity” feature has received surprisingly little media attention in general and zero coverage for its implications for call monetization. But it could be a glimpse into the sector’s future.

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Democratization

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The Democratization of Local Commerce and the Future of Physical Exchange

5 Comments 17 November 2014 by

While the analyst community obsesses over the share of spending that physical stores are losing to ecommerce, they overlook the vast transformation in the stores themselves. There’s a deeper shift underway in the way we sell and consume products locally that could have a substantially larger impact on the wider economy…

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Commentary

Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?

Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?

No Comments 14 November 2014 by

It was never a question of if, but when. Anyone tracking the retail industry knew the day would come for Amazon to open… ahem… a brick-and-mortar storefront. Now Amazon’s familiar slanted smile logo will hang from a shingle in Manhattan right down the street from Macy’s flagship Herald Square store, just in time for the […]

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Commentary

More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.

Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption

3 Comments 14 November 2014 by

More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.

Continue Reading

Commentary

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5 Tips for the Aspiring Hyperlocal Publisher

No Comments 11 November 2014 by

Although the business — and consumption — of journalism continues to evolve, its health certainly seems much more robust than it was five years ago. This is particularly true at a hyperlocal level. Yet at the same time some constants remain. In particular, issues around funding — and sustainability — continue to remain one of […]

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Commentary

Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone.  But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses...

Why Mobile Marketing Isn’t a Fit for Every SMB

1 Comment 04 November 2014 by

Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone. But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses…

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Commentary

simple-apple-logo

For Apple Pay to Thrive, Small Businesses Must Adopt

1 Comment 03 November 2014 by

For a mobile wallet to really impact consumer behavior, its acceptance has to be ubiquitous — not just in the Targets and Macy’s of this world, but in our local bodegas, mom-and-pop shops, independent coffee shops and food trucks. You might think these businesses are a less important slice of the pie than the big-box […]

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Commentary

Layered rainbow colored pyramid

Selling to SMBs: ‘Layering the Question’ to Get the Answers You Need

1 Comment 03 November 2014 by

Sales reps should always want as much additional information about the decision-making process as they can get, because they can use that information to show value to other customers. By asking the client questions, you can obtain information about the client’s pain points, which will help you to highlight relevant benefits offered by your company…

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