Commentary | Street Fight - Part 2

Tag archive for "Commentary"

Commentary

Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?

Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?

No Comments 14 November 2014 by

It was never a question of if, but when. Anyone tracking the retail industry knew the day would come for Amazon to open… ahem… a brick-and-mortar storefront. Now Amazon’s familiar slanted smile logo will hang from a shingle in Manhattan right down the street from Macy’s flagship Herald Square store, just in time for the […]

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Commentary

More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.

Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption

3 Comments 14 November 2014 by

More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.

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Commentary

hands typing

5 Tips for the Aspiring Hyperlocal Publisher

No Comments 11 November 2014 by

Although the business — and consumption — of journalism continues to evolve, its health certainly seems much more robust than it was five years ago. This is particularly true at a hyperlocal level. Yet at the same time some constants remain. In particular, issues around funding — and sustainability — continue to remain one of […]

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Commentary

Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone.  But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses...

Why Mobile Marketing Isn’t a Fit for Every SMB

1 Comment 04 November 2014 by

Small businesses are being bombarded by marketing programs that promise to deliver calls, customers, and sales right from a prospect’s cell phone. But the facts on the ground indicate that mobile marketing is, at best, a mixed bag so far for most small businesses…

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Commentary

simple-apple-logo

For Apple Pay to Thrive, Small Businesses Must Adopt

1 Comment 03 November 2014 by

For a mobile wallet to really impact consumer behavior, its acceptance has to be ubiquitous — not just in the Targets and Macy’s of this world, but in our local bodegas, mom-and-pop shops, independent coffee shops and food trucks. You might think these businesses are a less important slice of the pie than the big-box […]

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Commentary

Layered rainbow colored pyramid

Selling to SMBs: ‘Layering the Question’ to Get the Answers You Need

1 Comment 03 November 2014 by

Sales reps should always want as much additional information about the decision-making process as they can get, because they can use that information to show value to other customers. By asking the client questions, you can obtain information about the client’s pain points, which will help you to highlight relevant benefits offered by your company…

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Commentary

This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings.  But three years  after starting a now-defunct mobile payments company, I've identified three big reasons why we will not be paying with our phone in everyday retail stores for a long time to come...

Mobile Payments Still Facing the Same Big Obstacles

2 Comments 28 October 2014 by

This year has been a turning point in mobile payments, as Square, Paypal, along with Apple and others like SoftCard (formerly ISIS) have all made strides in their digital payment offerings. But three years after starting a now-defunct mobile payments company, I’ve identified three big reasons why we will not be paying with our phone […]

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The New News

The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto's sites, 32 of which are franchisees...

Mike Shapiro’s TAP Gets New Branding and a Network Strategy

No Comments 09 October 2014 by

The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto’s sites, 32 of which are franchisees…

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Commentary

The discussion around bluetooth beacons and other proximity messaging technologies has largely centered on real-time advertising. But the benefit of beacons extends well beyond the "here and now" scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location targeting that we’ve barely begun to explore...

The Benefit of Beacons Is in the Past and the Future — Not in the Present

1 Comment 08 October 2014 by

The discussion around bluetooth beacons and other proximity messaging technologies has largely centered on real-time advertising. But the benefit of beacons extends well beyond the “here and now” scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location targeting that we’ve barely begun to explore…

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The New News

Traditional journalistic publishing models are collapsing right before our eyes as entrepreneurs — often with no standard journalistic background — are starting highly innovative and financially promising community news websites in many metro markets. In this Q & A, the University of Florida’s Randy Bennett explains how and why this new model of publishing is starting to replace the old models exemplified by the corporate businesses of “legacy” newspapers and broadcasters...

Why Entrepreneurial Publishing is Catching Fire in Local Digital

1 Comment 03 October 2014 by

Traditional journalistic publishing models are collapsing right before our eyes as entrepreneurs — often with no standard journalistic background — are starting highly innovative and financially promising community news websites in many metro markets. In this Q & A, the University of Florida’s Randy Bennett explains how and why this new model of publishing is […]

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