Amazon.com | Street Fight - Part 3

Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules

Joseph Zappa

Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’… Facebook’s New Branded-Content Guidelines Spark Turmoil for Some Pubs… Amazon Laying Off Corporate Employees in Rare Cutback…

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

Joseph Zappa

Street Fight Daily: Amazon Launches UPS & FedEx Rival, P&G Cracks the Code on Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx… Drawbridge Partners with mParticle to Help Brands Deliver Personalized Experiences… Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends…

Street Fight Daily: Mobile/Social/Video Dominate Ad Spending, Facebook’s Missing Video Metrics

Joseph Zappa

Street Fight Daily: Mobile/Social/Video Dominate Ad Spending, Facebook’s Missing Video Metrics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Trifecta of Mobile, Social, and Video Thrives While Print Declines… How Do We Measure Facebook’s Video Biz? It Still Hasn’t Told Us… For Third Oldest American Retailer, More Data and Business Hasn’t Meant More Advertising…

Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands

Joseph Zappa

Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Testing a New App That Would Let Anyone Publish Local News Stories… Twitter Now Lets Advertisers Sponsor Publishers’ Moments… Morgan Stanley Says Amazon’s Red-Hot Ad Biz Not a Threat to Duopoly…

Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s

Joseph Zappa

Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…

Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change

Joseph Zappa

Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…

LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat

Asif Khan

LBMA Podcast: Red Roof Inns, Ford, Postmates, WeChat

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Waivecare, Amazon’s new patent, Bosch & Continental invests in HERE. Juniper Research on QR Codes

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

Joseph Zappa

Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

Joseph Zappa

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Employees Leak Data That Doesn’t Bode Well for the Secretive Company… Mobile Shopping Saw a Steep Jump Over the Holidays… Verizon’s Oath Explores the Drivers Behind ‘Brand Love’…