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951% ROI—YogaWorks Reaps Big Rewards with Perkville

No Comments 15 July 2014 by

YogaWorks was looking for a customer rewards program that would work well with its existing studio management software, MINDBODY Online. They wanted to reward member loyalty, incentivize behaviors that are beneficial to the company, and increase engagement with the brand. They wanted to see real ROI. Perkville delivered dramatic increases in retention, membership tenure, new members, social engagement, all the while narrowing platform costs and the cost of goods for rewards...

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Mobile Media Summit Chicago Speakers Announced

No Comments 08 July 2014 by

The third-annual Mobile Media Summit Chicago is on July 29th at the exclusive Mid-American Club. The summit will bring together the biggest names in advertising and marketing to discuss how mobile is changing the media mix for hundreds of senior agency, media, brand and publisher executives. Click for more, plus a Street Fight discount...

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Driving Growth With Mobile

No Comments 20 June 2014 by

2014 will be the year where key elements of the mobile tech ecosystem align to accelerate growth. Costs are falling and performance is reaching new heights at every level of the stack. VentureBeat’s seventh annual event on the future of mobile is gathering the industry’s biggest names to help you leverage mobile to increase profitability for your company. And they're offering a discount to Street Fight readers..

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Syndicated Commerce: Bridging the Gap Between Content and Commerce

No Comments 27 May 2014 by

When done right, ecommerce is one of the most lucrative options for publishers challenged not just with creating compelling content, but also with generating revenue through content-based display advertising. The publishers who adapt to the trends of ecommerce will thrive and become leaders in the new economy. Those who don't will become unsustainable and disappear...

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Three Trends from the Future Stores State of Brick and Mortar Report

1 Comment 07 May 2014 by

This past March, the team at Future Stores surveyed a national audience of retail professionals. The survey was designed to reveal current trends in store technology, in-store experience, strategy and reporting. Throughout the ten questions asked, one overarching trend emerged: the majority of brick and mortar leaders are aware of the changing retail landscape and are positioning their organizations accordingly...

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How CardStar’s Contextual Mobile Experience Increases Ad Engagement

No Comments 06 May 2014 by

Ad units that work on the web do not work on mobile. Powered by Skyhook Wireless’s Context Accelerator SDK, CardStar launched a new interface that intuitively populates users’ loyalty cards, key tags and deal content based on their proximity to nearby geofenced venues. It resulted in a 2x lift in average session length, 57% growth in daily users and 79% growth in sessions per day...

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Relevant Content or Privacy? Choose Both

No Comments 30 April 2014 by

The challenge many publishers face is how to increase ad inventory value through personalized ads without exposing sensitive, personally identifiable data and violating user privacy. There are 3 main ways that publishers can extend their access to sharable, ad-request-friendly user data, but only one of them provides both consumer privacy and the ability to increase ad inventory value...

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Using Data to Ignite Growth

No Comments 11 April 2014 by

DataBeat — VentureBeat’s second annual big data conference on May 19-20 in San Francisco — is laser-focused on helping companies increase profitability through smart analytics and big data tools...

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A New Way to Think About Local: Last Mile Advertising

No Comments 25 March 2014 by

While advertisers today seek to take advantage of an increasingly fragmented media environment, those focused on local advertising have different challenges and opportunities in that they are in closer proximity to the point of purchase. Even with the tremendous growth of online shopping and e-commerce, two-thirds of all local purchases are still taking place in-person at brick-and-mortar locations...

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Are Digital Agencies a Bad Idea for Media?

6 Comments 10 February 2014 by

I’ve gotten a number of calls and emails lately that leave me wondering whether local media’s rush to create freestanding digital agencies is a lemming jump. With big companies like LIN Media, Gannett, Yellow Media, GateHouse, The Dallas Morning News and dozens of others entering the space, it couldn’t possibly be a bad idea. Or could it?

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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