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Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits...

4 Strategies to Increase Pay-Per-Call ROI for SMBs

1 Comment 18 December 2014 by

Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits…

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The key challenge of implementing marketing technology from the corporate office to the local branches and representatives is compliance at the local level. The key to rolling out local marketing efforts seamlessly comes down to education, engagement, and adoption...

In National-to-Local, Success Is All About Boots on the Ground

No Comments 01 December 2014 by

The key challenge of implementing marketing technology from the corporate office to the local branches and representatives is compliance at the local level. The key to rolling out local marketing efforts seamlessly comes down to education, engagement, and adoption…

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BrUw0 2

Creating a “Local Service Layer” — To Build or To Buy?

No Comments 24 November 2014 by

The question of “buy or build” is everywhere in technology, and for something as important as brand integrity, it is paramount to making the right choice. Marketers can use cloud software to empower local affiliates to evangelize the brand in a controlled environment while using data to localize messaging in an automated way…

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Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate...

Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

No Comments 20 November 2014 by

Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate…

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Sponsored Content

In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature.  Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes advantage of their global database of ground-truth locations, which have been assigned to IP addresses...

Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership

No Comments 19 November 2014 by

In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature. Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes […]

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Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to better manage a campaign once launched, as well as how to evaluate potential solutions providers...

Pay-Per-Call’s Role in Improving Marketing ROI

1 Comment 17 November 2014 by

Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to […]

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Sponsored Content

In developing a national-to-local strategy, brands need to consider these two key resources: people and data. Employees, affiliates and other local evangelists offer an immense resource for promoting a brand to local consumers. At the same time, a deluge of local information is now available to allow brands to tailor messaging programmatically. In the first of a series sponsored by Surefire Social, we delve into the emergence of a way to harness data and empower agents on the ground...

The Local Service Layer: How National-to-Local Succeeds

No Comments 11 November 2014 by

In developing a national-to-local strategy, brands need to consider these two key resources: people and data. Employees, affiliates and other local evangelists offer an immense resource for promoting a brand to local consumers. At the same time, a deluge of local information is now available to allow brands to tailor messaging programmatically. In the first […]

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Brandbattle

In Frozen Yogurt Wars, A Battle for Digital Domination

No Comments 28 October 2014 by

In a new regular series, a deep-dive analysis of local presence pits Yogurtland against rival Pinkberry, finding that Yogurtland outperformed its smaller counterpart across Google, Facebook, Foursquare and a number of other local search sites. The study shows that Pinkberry has done slightly better on social media, but still struggles among some of the more […]

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BrUw0 2

New Report Details Emerging Approach to Personalization on Mobile

2 Comments 14 October 2014 by

A new white paper from Street Fight Insights offers a step-by-step introduction to the contextualization, an emerging technique aimed at merging the learnings of personalization on the web with mobility. The report, sponsored by Artisan Mobile, details the opportunities and implications of the technology for a range of industries from consumer packaged goods to brick-and-mortar […]

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On September 29, Mobile Media Summit, the largest mobile media and advertising conference will kick-off Advertising Week in New York at the famed New World Stages. As a Street Fight reader, save 10 percent on tickets with code SFM10...

It’s All About Mobile for Brands and Agencies at Mobile Media Summit

No Comments 17 September 2014 by

On September 29, Mobile Media Summit, the largest mobile media and advertising conference will kick-off Advertising Week in New York at the famed New World Stages. As a Street Fight reader, save 10 percent on tickets with code SFM10…

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Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

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