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Using Data to Ignite Growth

No Comments 11 April 2014 by

DataBeat — VentureBeat’s second annual big data conference on May 19-20 in San Francisco — is laser-focused on helping companies increase profitability through smart analytics and big data tools...

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A New Way to Think About Local: Last Mile Advertising

No Comments 25 March 2014 by

While advertisers today seek to take advantage of an increasingly fragmented media environment, those focused on local advertising have different challenges and opportunities in that they are in closer proximity to the point of purchase. Even with the tremendous growth of online shopping and e-commerce, two-thirds of all local purchases are still taking place in-person at brick-and-mortar locations...

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Are Digital Agencies a Bad Idea for Media?

6 Comments 10 February 2014 by

I’ve gotten a number of calls and emails lately that leave me wondering whether local media’s rush to create freestanding digital agencies is a lemming jump. With big companies like LIN Media, Gannett, Yellow Media, GateHouse, The Dallas Morning News and dozens of others entering the space, it couldn’t possibly be a bad idea. Or could it?

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Mobile Media Summit Brings Together Top Agencies, Marketers for SF Event

No Comments 10 January 2014 by

The second-annual Mobile Media Summit San Francisco: Apps and Ads on January 21st at the Westin Market Street will bring together the biggest names in advertising and marketing to discuss the secrets to successful app marketing, as well as the most important topics facing the mobile industry. Street Fight readers get a discount...

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New Ebook Looks at Instagram as a Local Channel for Marketers

No Comments 16 December 2013 by

Instagram has evolved since its debut in 2010 to become a true local channel, one in which brands can build deeper, more authentic connections with their most devoted fans. A new ebook from MomentFeed, “The Year of the Instagram Strategy,” delves into this topic and provides strategies and real-life examples of how brands like JCPenney, The Coffee Bean & Tea Leaf, and Disney have successfully tapped into the power of Instagram...

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New Report Examines Effect of Localized Ads On Holiday Sales

1 Comment 18 November 2013 by

A new white paper from Neustar, “Localized Online Ads Mean Stronger Holiday Sales,” takes an in-depth look at the science of local targeting and the effect that it can have on a company’s overall marketing strategy. Although there is no denying that the direct purchase of contextual ads from mammoth publications allows marketers to reach millions of readers at once, these tactics may not work well for marketers with key performance indicators like engagement and sales...

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AdMonsters to Tackle Digital Ad Challenges During Advertising Week

No Comments 12 September 2013 by

Since the first banner ad appeared in 1994, just one thing has remained constant in digital advertising: change. On September 26 during Advertising Week in New York, OPS NY will bring together ad operations and media technology leaders to tackle challenges and work to navigate the latest shifts in our industry, while staying competitive and profitable. Click for a Street Fight discount...

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Street Fight to Participate at Loco Connect Conference in Amsterdam

No Comments 27 August 2013 by

Street Fight co-founder David Hirschman will be moderating a panel on indoor mapping and location services at the Loco Connect 2013 conference, which is taking place on November 12th in Amsterdam, The Netherlands. Hirschman’s panel on indoor mapping and location services will look at the next frontier for the location services market...

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Sponsored Post: Case Study in Finding a Robust Ad Serving Platform

No Comments 30 July 2013 by

It is common for large publishers to face a challenge in finding an ad serving platform that is simultaneously scalable, reliable, secure, simple in usage, and can meet the specific needs of a company. After evaluating some alternatives, Wooga decided to start testing Epom’s Ad Server with Asynchronous Tags in a controlled environment to analyze and compare the new Ad Server efficiency. With successful results, Wooga decided to move all advertisement inventory to Epom.

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Learn to Build a Winning Mobile Experience

No Comments 02 July 2013 by

Our friends at VentureBeat are gearing up for MobileBeat 2013, their sixth annual event on the future of mobile. It takes place on July 9-10 in San Francisco and we're offering the Street Fight community 20% off! Click here for the discount and check out the details below:..

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