A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.
This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]
Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is heading to New York City for the 6th annual Mobile Media Summit Upfront @ Internet Week, May 18 at the legendary IAC Building. With a who’s who of digital advertising in attendance, it’s the place to talk mobile during […]
Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…