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A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns...

Local Marketing a Rising Priority for National Brands

No Comments 26 January 2015 by

A new research microstudy commissioned by leading local marketing platform Balihoo and Gatepoint Research found that national brands across a variety of industries understand that driving consumers to locations or local agents is critical to their overall marketing strategy — and that local marketing efforts outperform national campaigns…

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Sponsored Content

Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls...

Optimizing Your Pay-Per-Call Campaign

No Comments 15 January 2015 by

Basic pay-per-call campaign optimization strategies run the gamut from scheduling ad play according to hours of operation to selecting the most accurate categories for ads to play in. These optimization strategies help increase both the volume of calls that a business receives and the duration of those calls…

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Sponsored Content

You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there's constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the "Local Service Layer. Here's how it works...

Infographic: Here’s How National-to-Local Gets Done

1 Comment 08 January 2015 by

You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer. Here’s how […]

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Sponsored Content

Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, kicks off 2015 with its third annual event in San Francisco on January 26th at The Westin St. Francis. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix...

Mobile Media Summit Takes on Apps and Ads in San Francisco

No Comments 07 January 2015 by

Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, kicks off 2015 with its third annual event in San Francisco on January 26th at The Westin St. Francis. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing […]

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Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits...

4 Strategies to Increase Pay-Per-Call ROI for SMBs

2 Comments 18 December 2014 by

Phone leads are inarguably effective. Nearly one in five incoming calls are what SMBs consider “quality leads,” a figure that beats those leads coming from email, online forms, Facebook, and even in-store visits…

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Sponsored Content

The key challenge of implementing marketing technology from the corporate office to the local branches and representatives is compliance at the local level. The key to rolling out local marketing efforts seamlessly comes down to education, engagement, and adoption...

In National-to-Local, Success Is All About Boots on the Ground

No Comments 01 December 2014 by

The key challenge of implementing marketing technology from the corporate office to the local branches and representatives is compliance at the local level. The key to rolling out local marketing efforts seamlessly comes down to education, engagement, and adoption…

Continue Reading

Sponsored Content

BrUw0 2

Creating a “Local Service Layer” — To Build or To Buy?

No Comments 24 November 2014 by

The question of “buy or build” is everywhere in technology, and for something as important as brand integrity, it is paramount to making the right choice. Marketers can use cloud software to empower local affiliates to evangelize the brand in a controlled environment while using data to localize messaging in an automated way…

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Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate...

Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

No Comments 20 November 2014 by

Thanks to evolving tech tools, national marketers are in a powerful position to harness their web of data to deepen their relationships with consumers via their local agents. Best practices set a baseline of data, create a parent-child structure, monitor performance — and iterate, iterate, iterate…

Continue Reading

Sponsored Content

In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature.  Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes advantage of their global database of ground-truth locations, which have been assigned to IP addresses...

Case Study: MEDIATA Sees 20% Campaign Lift Through Skyhook Partnership

No Comments 19 November 2014 by

In an effort to reduce wasted spend, MEDIATA partnered with leading location network Skyhook, testing its Hyperlocal IP feature. Skyhook has differentiated itself from other IP positioning providers by taking an empirical approach to location. Rather than inferring IP address positions using network topology—a notoriously inefficient and inaccurate method used by many competing firms—Skyhook takes […]

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Sponsored Content

Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to better manage a campaign once launched, as well as how to evaluate potential solutions providers...

Pay-Per-Call’s Role in Improving Marketing ROI

1 Comment 17 November 2014 by

Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to […]

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