Sponsored Content: How One Hotel Used Location Data to Deliver Exceptional Guest Services

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Real-time strategies are necessary for the hospitality industry, and location-based audience platforms are beginning to answer industry needs. By viewing social content specific to a location, more hotels are able to see real people posting in real-time within their property or properties, and more hotels are using location strategies to engage their customers before and after a stay. Sponsored by Ground Signal.

Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

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Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings to the local market. But these two companies could take a fresh look at their branding strategies and interactions with customers.

Sponsored Content: Duplicate Listings Are Killing Your Business

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Duplicate listings are one of the most common data problems plaguing small businesses and Fortune 500 companies alike. They can confuse potential customers, and cause your clients to lose business. But many marketers are uncertain about how duplicates are created, the problem they cause, and how best to address them.

Will Newspaper Companies Find Revival in Local Video?

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Ten years from now newspapers will be delivering more local video programming than TV stations. Inconceivable? Sub out the word newspapers for “a local media company formerly known as a newspaper,” and consider the assets, cash-flow and aggressiveness of these big print companies, and you might warm up to my theory.

Sponsored Post: Building an Integrated Local Digital Strategy

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Merchants like Brendan Madigan, owner of Alpenglow Sports in Tahoe City, Calif., say local listing management is an important component in their larger digital marketing strategies: “So many people want to contact your business … and if you’re late to the party, you’re just shooting yourself in the foot.”

Movie Theaters Missing the Mark on Local Advertising Battle

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A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.

Sponsored Post: 3 Ways Retail Brands Are Using Technology To Beef Up In-Store Experiences

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This post is sponsored by Worldwide Business Research/Future Stores. The retail industry is in the midst of a significant shift brought about the advent of new digital capabilities and the ascendance of multichannel e-commerce platforms. The proliferation of desktop, mobile, and in-store shopping channels has transformed the way consumers interact with brands, creating a more […]