Websites remain a foundational marketing element for companies of all sizes and they are likely the “home base” for customers finding the detailed information they desire as well as the basics, like store hours, contact information, product details and links to social channels. While on the surface it may seem like websites are the opposite of engaging—static, one-size-fits-all, impersonal—the fact is with a little bit of strategy, businesses can create a website that provides customers with a truly engaging experience with clear calls to action as part of the customer’s journey.
While some shoppers went online to buy gems this holiday season, many went to their local jewelry stores. Winning brands this holiday season had their store location information readily available. But there’s more to reaching the local customer.
This Holiday Season Wrangled by One Jeweled Giant Each year, jewelry is one of the top gifts that shoppers buy, and this holiday season was, as always, a fierce battleground where jewelry stores broke out the heavy artillery to attract new customers and bring back loyal ones. While some shoppers went online to buy, […]
If 2016 was any indication of the fast-paced world of digital marketing, 2017 is sure to be another wild ride. To help businesses of all sizes keep up with the constantly changing technology, Vivial has put together our top five digital marketing trends and predictions for the new year.
Sponsored Content: The companies who prove that their media is better at driving in-store visits will reap the benefits. Measurement will not come from the vendor itself but rather from third-party measurement firms decoupled both from the buying and selling of advertising and from the platforms on which the media runs.
Creating fresh content and having the time and staff to devote to keeping the website updated are other challenges business owners frequently point out as barriers to building and maintaining a website. But it shouldn’t be this way. Websites are still a foundational marketing element for businesses of all sizes—especially small- and medium-size businesses (SMBs) like restaurants, retails, gyms, banks and other service providers.
In the battle to find and convert customers, a range of tools are at the disposal of marketers. This infographic highlights eight winning tactics being used by marketers in health care, automotive, marketing agencies and law firms. It is the final post in the “Fight for Leads” series sponsored by CallRail.
Though Toys ‘R’ Us might have enjoyed an edge by appealing customers with its toy-specific specialized product focus, Target held the final advantage, winning this month’s Brand Battle by 75 points.
Toy Titans Battle for Holiday Shoppers in Seasonal Skirmish Families unite this time of year, to the sound of falling leaves, chilly blustery days, and the cry of all bargain shoppers: “DOORBUSTERS!” Every fall, brands begin preparing special deals for the mother of all annual sales: Black Friday. Millions of kids under the age of […]
Sponsoered content: Business listings are an important part of voice searches, particularly when “near me” searches are involved. Localized searches may see an even more rapid shift to voice than other searches, based on consumers’ increasing comfort with using hands-free devices in the car or when their eyes are otherwise occupied while outside the home.