Stephanie Miles | Street Fight - Part 38

For Portland’s Bar Method, Groupon Was Key to Exposure

Stephanie Miles

For Portland’s Bar Method, Groupon Was Key to Exposure

Denise Burchard and Meghann Markham weren’t sure how to reach potential customers when they opened Bar Method Portland in 2010, so they turned to Groupon for help (because “we’re old. We think Facebook is hard. Even Twitter is scary”). The daily deals website gave them exposure to the specific demographic they were targeting, and helped turn Bar Method into one of the most popular exercise studios in town.

A Chicago Retailer is Skeptical of Services Like Groupon

Stephanie Miles

A Chicago Retailer is Skeptical of Services Like Groupon

Shelley Young is the chef and founder behind The Chopping Block, a recreational cooking school and retail store in Chicago. Since opening her doors in 1997, Young has seen a dramatic change in the advertising landscape. Whereas she once employed a publicist, she now manages multiple social media accounts in-house and offers check-in specials on Foursquare. She remains skeptical about the long-term viability of daily discount sites.

Boulder’s Om Time Yoga: ‘Inspiring Content’ Works

Stephanie Miles

Boulder’s Om Time Yoga: ‘Inspiring Content’ Works

For Shannon Paige Schneider, marketing locally to customers of Om Time Yoga, the popular yoga studio she founded in Boulder, Colorado, is about connecting. Schneider has found that her clients respond more to inspiring online content – which she posts daily on Facebook and Twitter – than daily deals and web-based promotions. Schneider recently responded by email to questions from Street Fight for its series of conversations with local retailers.

Roger Smith Hotel: Social Media Beats Location-Based, for Now

Stephanie Miles

Roger Smith Hotel: Social Media Beats Location-Based, for Now

If you’ve been to the Roger Smith Hotel in Manhattan, you know it’s hip. And it’s the same online. The “Twitter hotel,” as it’s known, has developed a cult following online thanks to social media maven Adam Wallace, director of digital marketing. Wallace recently spoke to Street Fight for its series of conversations with local businesses.