Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
July 12: Pointy Locks Down $12 Million to Help Brick-and-Mortars Conquer Digital
Polaris Partners and Vulcan Capital led the Series B round, VentureBeat reported. Pointy’s solution allows brick-and-mortars to display their physical inventories online, attracting local shoppers who might otherwise wait a few days for an online purchase to be delivered. The money will help Pointy manage a rapidly growing business in the U.S.
July 17: Mention Me Secures $7 Million for Referral Marketing Platform
Eight Roads Ventures led the round, TechCrunch reported. The London-based company offers a platform that allows companies to run easy-to-use referral marketing campaigns capable of adapting based on their successes and failures. Mention Me intends to build out its product with the ultimate goal of disrupting marketing as a whole.
July 17: Perch Raises $1.7 Million to Spice Up Retail Experiences
The Visuality Corporation, Corigin Ventures, and angel investors provided the seed funding, according to a press release. Perch provides technology that allows retailers to offer shoppers the advantages of digital marketing content in-store. Perch will use the funding to support a rapidly scaling business with an expanding set of product capabilities.
July 17: Standard Cognition Rakes In $5.5 Million to Disrupt Retail Checkout
The funding is part of an extended seed round courtesy of CRV, TechCrunch reported. Standard Cognition uses image-recognition technology to make checking out of retail stores in the conventional sense obsolete. Standard Cognition will use the funding to grow and establish a foothold in this emerging market as giant competitors such as Amazon loom.
July 18: Dialpad Scores $50 Million for Digital Business Communication Platform
Iconiq Capital led the Series D round, Business Insider reported. Dialpad packages itself as a business communication platform for the mobile work ecosystem. Using the platform, staffers can pick up calls on their laptops or mobile phones that would’ve surely gone to a workplace landline in a now partially bygone era. Dialpad will add at least 100 people to its staff and invest in AI.
July 23: Cogito Snaps Up $37 Million to Monitor and Improve Conversations with Customers
Goldman Sachs Growth Equity, Salesforce Ventures, and OpenView led the round, VentureBeat reported. Cogito’s AI-based solution evaluates the dynamics of phone conversations and helps biz representatives more deftly serve their interlocutors. Cogito will invest in its product.
July 25: SessionM Snags $23.8 Million for Data-Driven Customer Engagement Platform
Salesforce Ventures led the Series E round, MarTech Series reported. SessionM’s platform helps businesses harvest reams of data into actionable insights so that they can increase loyalty and bolster sales. The round will help SessionM expand, supporting hiring and product development.
Joe Zappa is Street Fight’s managing editor. Follow him on Twitter @joe_zappa.
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