A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
New Research Shows Email is Solid Bet for Millenial Engagement (MediaPost)
Yes Lifecycle Marketing surveyed more than 1,000 American consumers to analyze shopping and email behavior by generation. Across generations, 36% of respondents have a separate email address for brand communication. This jumps up to 58% when you analyze the email behavior of just Millennials, born in the 1980s and 1990s.
Street Culture: Metrics for a Global Community (Street Fight)
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
Snap Stock Falls Back to Its $17 IPO Price (Recode)
Snap stock hit an all-time low on Thursday when it briefly touched $17 per share, which was the company’s IPO price. As of Thursday afternoon, it was hovering just slightly above that, at $17.07 per share.
Podcast: Can B2B Marketers Shift to a Mobile-First Mentality? (eMarketer)
In the latest episode of the “Behind the Numbers” podcast, eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers’ expectations and the customer experience.
Raise Report: Houzz, Quantifi, Pinterest Score Fresh Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Shipt, Algolia, Clutter, and Dispatch.
VR’s Killer App: Business Services (TechCrunch)
B2B and enterprise applications of VR/AR quietly had a very active year, and continue to gain traction in 2017. Application revenues from enterprise VR, in fact, are now projected to outpace consumer entertainment revenues by 2020. And without any of the hype.
How Facebook Instant Articles Can Win Back Publishers (AdExchanger)
Christian Baesler: Now that publishers have had some time to test the two offerings, it’s clear that the values of Facebook Instant Articles and Google Accelerated Mobile Pages (AMP) have so far not been equal. I believe AMP has shown significantly more value for most publishers.
Amazon Alexa: The Promise and Reality of a Voice-Controlled Home (WSJ)
Michael Hsu: Once you’ve experienced the convenience of casually asking a computer to do your bidding (“Alexa, play ‘This American Life’ ”), being forced to swipe and tap feels downright primitive. But there is a hitch.