A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Pew: Most News Sharing Remains Low-Tech, Offline (Columbia Journalism Review)
Despite huge growth in the use of social networks, 85 percent of U.S. adults still prefer to share news by word of mouth rather than digitally, according to Pew. That’s not surprising if the news comes from a traditional medium, such as newspapers or TV, but even consumers who primarily got their news online were nearly three times more likely to share the news verbally than to post on social media.
Pokémon Go Says More About Pokemon Than It Does About AR (TechCrunch)
Darrell Etherington: Augmented reality is an area which tremendous potential, and the power to be truly transformative. But to suggest that the kind of AR Pokémon Go employs, using just your smartphone, is currently experiencing some kind of watershed moment, is almost certainly overstating the case. Recode: What is Pokemon Go and why is everyone talking about it?
Thanx CEO: Loyalty Programs Using Data to Better Identify ROI (Street Fight)
“You don’t want to spend money to collect data if it doesn’t change your revenue, and you want your revenue to deliver value,” says Thanx CEO Zach Goldstein. “A negative ROI on your marketing would say, ‘I should stop doing that,’ and a positive ROI should say, ‘I should do more of that.’”
DoorDash CEO: Food Delivery Winner Will Be Best Service, Not Biggest Brand (Business Insider)
If you live in San Francisco, there are at least seven food delivery apps you can order from. Most of them feature the same restaurants and the same dishes for close to the same prices. Amazon and Uber, more recent players in the space, might have the big brand names but ultimately, it’s not their primary business, Xu argues. That leaves plenty of room for new businesses to end up the winner.
Street Fight Kicks Off 2nd Annual Local Visionary Awards (Street Fight)
Have you got the goods to take home a belt? For five-plus years, we have tracked the evolution of local, from the trendy daily deals then to the trendy chatbots today. Local is continuously inventing and innovating, and for the second year in a row, we’re honoring the best of these developments with our Local Visionary Awards.
The Athletic Brings Subscription-Based Local Sports Coverage to a City Near You (TechCrunch)
The Athletic thinks that there is still demand for truly local content, written by sportswriters that live and breathe local teams. And, the startup thinks that if this content is good enough, readers will happily pay for it.
Case Study: Coffeehouse Chain Adds Convenience with On-Demand Delivery (Street Fight)
In addition to increasing sales with added take-out and mobile ordering options, supervisor William Lee is also hoping that on-demand delivery will help to organically bolster Tom N Toms’s presence on social media and mobile channels.
Prime Day 2016: A Big Day for All E-Commerce Brands (AdAge)
What started as a day for Amazon mega deals — designed to celebrate the anniversary of its Prime service and promote membership — is morphing into an ecommerce-wide phenomenon. According to shopper data from the HookLogic Exchange, last year on Prime Day, traffic on ecommerce sites outside of Amazon.com nearly doubled.
As Online Video Surges, Publishers Turn to Automation (New York Times)
As jarring as Tronc’s goals may sound, the company’s plan is far from novel. In pursuit of more lucrative video advertising and success on dominant social platforms like Facebook, a growing number of publishers have turned to technology that promises to streamline video production, sometimes to the point of near-full automation.