A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
UberRUSH Now Delivers the Same Day from Nordstrom and Other Big Retail Stores (TechCrunch)
UberRUSH, Uber’s merchant delivery service, will now bring you your purchases from household retail names like Nordstrom and 1800Flowers. It typically takes at least a few days for deliveries to arrive at your doorstep from most online retailers, but Uber has introduced a private API that integrates into the shopping experience of these bigger companies with the aim to get your items to you within a few hours.
How Facebook Turned Its Greatest Weakness Into Its Greatest Strength (Forbes)
Facebook has become a mobile advertising juggernaut. The social network posted $5.64 billion in total advertising revenue in the fourth quarter, 80 percent of which came from mobile. But just a few years ago, the company was unsure of how it would approach the smartphone revolution.
Amazon Sales Soared 22% in Holiday Quarter, but Profit Fell Short (New York Times)
Amazon prompts strong emotions, and they were on full display as the company reported its Q4 revenue. Wall Street’s mood swings reflected an enthusiasm that got out of hand: “The last three quarters the company generated bottom-line results that were materially above Street expectations,” said analyst Mark Mahaney. “That set up expectations we would see more of the same. We didn’t.”
Raise Report: Moz, Estimote, FiveStars Find Fresh Capital (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for HopSkipDrive, Olo, CityMapper, and Boxed.
The Programming Corporation of America Has a Plan to Keep Digital Political Ad Dollars Local (NiemanLab)
Political ad dollars have been a boon for local TV stations for decades. Will local news outlets still be able to capture that money as political advertising moves to digital?
Openings and New Hires at Instagram, Euclid, Button, Billy Penn (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes new jobs for PayPal vet Walt Doyle and Twitter’s SVP, and job openings at Netsertive, Foursqaure, Factual, and more.
Gawker CEO Nick Denton on Facebook Instant Articles: It’s Better Than ‘the Ad Tech Mess’ (Business Insider)
Like many publishers, Gawker’s Nick Denton initially had some trepidation about joining Facebook’s Instant Articles project, but his tone has softened. In fact, he’s now somewhat of an advocate for Instant Articles, saying he far prefers Facebook’s offering to the current “ad tech mess” media owners are subjected to as they try to monetize their content online.
Adobe Sees Significant Shift to Mobile Search, But Signs Point to Slowing Growth (MediaPost)
Paid-search momentum shows signs of slowing growth for desktop and mobile. Globally, paid search slowed by 75 percent in the fourth quarter of 2015, according to the Adobe Digital Index Q4 released Friday. Adobe analyst Beck Tasker said that during the holidays, marketers instead went for the more personalized approach in either email or display advertising: “My guess is they’re seeing higher ROI from programmatic and personalization.”
Facebook Has a Clever Idea to Turn Itself Into a Ride-sharing Platform (Business Insider)
Facebook has an idea that would make it much easier to hitch rides to concerts, sporting events, and other happenings. In a patent application, the company laid out plans to become a ride-sharing platform, demonstrating how it could let people easily form carpools through Events.
Google Updates Webmaster Guidelines (Search Engine Land)
Google has quietly updated its Webmaster Guidelines document, which is one of the first places webmasters should go when learning about SEO best practices and dos and don’ts. Google updated the general guidelines section, expanding on examples of how to help Google find your web pages, how to give it better ideas on what those pages are about, and how to make pages that are good for your website visitors.
LBMA Podcast: Proxfinity, Estimote, Carrefour, and Basket (Street Fight)
On the show: Real holograms thanks to Kino-Mo; Samsung’s TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft’s Skip means no lineups at Gerrity Supermarkets; PlaceIQ with $25M; Microsoft is acquiring InMobi; InMarket puts beacons in every RiteAid store. Our app selection is Basket from Andy Ellwood.