Local Visionary Award Winners Announced | Street Fight

Local Visionary Award Winners Announced

Local Visionary Award Winners Announced

Sionic Mobile wins the 2015 Local Visionary Award for Best Solution for SMBs
Sionic Mobile wins the 2015 Local Visionary Award for Best Solution for SMBs

As part of yesterday’s Street Fight Summit, we announced the winners of our first annual Local Visionary Awards (LVAs), an eight-category competition designed to honor the very best campaigns, companies, ideas, and individuals in local marketing and commerce. The awards were presented on the conference mainstage.

Yext CEO Howard Lerman, winner of the 2015 Local Visionary Award for Innovator of the Year
Yext CEO Howard Lerman, winner of the 2015 Local Visionary Award for Innovator of the Year

The LVAs recognized achievement in the following categories: Best New Product for SMBs, Best New Product for Enterprise Brands, Best Solution for SMBs, Best Solution for Enterprise Brands, Best Lead-Generation Campaign, Best Location-Based Campaign, Best Use of Data in Campaign Targeting, and Innovator of the Year. These categories reflect a broader shift in the way local businesses reach and engage with consumers. Dozens of submissions were received.

“A disruption has been taking place in local, with thousands of companies and individuals producing some very exciting, groundbreaking digital solutions that create new ways for local businesses to connect with local consumers,” said Street Fight CEO Laura Rich. “We’ve been celebrating these developments since 2011, and we’re thrilled to now specifically recognize some of the outstanding products and services in the marketplace.”

The LVA winners and finalists were as follows:

Best New Product for SMBs

  • Constant Contact (winner)
  • StyleBlueprint
  • YP

Best New Product for Enterprise Brands

  • Local ID
  • Moasis
  • SIM Partners (winner)

Best Solution for SMBs

  • Alignable
  • Agendize
  • Sionic Mobile (winner)

Best Solution for Enterprise Brands

  • Mobivity
  • SIM Partners
  • Yext (winner)

Best Lead-Generation Campaign

  • Location3
  • Mobivity
  • SIM Partners (winner)

Best Location-Based Mobile Campaign

  • Mobivity
  • Placecast
  • Unacast (winner)

Best Use of Data in Campaign Targeting

  • FreshLime (winner)

Innovator of the Year

  • Anne Bezancon, Placecast
  • Chris Hendricks, McClatchy
  • Duncan McCall, PlaceIQ
  • Daniel Nissan, StructuredWeb
  • Howard Lerman, Yext (winner)

Other than Innovator of the Year, winners were determined by a panel of judges that included Street Fight Insights director of research David Card; PagePart CEO Randy Parker; The Store/WPP Global Retail co-CEO Gwen Morrison; and Closely CEO Perry Evans. Innovator of the Year was determined by popular vote.

Noah Elkin is Street Fight’s managing editor.