Local Search Association Crowns the Best Solutions in Local
At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.
How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce
At last week’s LOCALCON conference in London, Time Out’s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. We followed up with Cohn again after the conference to learn more about how the publisher is working to become a comprehensive booking platform.
Local Visionary Award Winners Announced
The 2015 Street Fight Summit in New York saw the presentation of the first annual Local Visionary Awards, an eight-category competition designed to honor the very best campaigns, companies, ideas, and individuals in local marketing and commerce. The Innovator of the Year award went to Yext CEO Howard Lerman.