February 2015 – Street Fight

LBMA Podcast: Samsung Buys LoopPay, Skoda Uses AR for Sales

Asif Khan

LBMA Podcast: Samsung Buys LoopPay, Skoda Uses AR for Sales

On the show: Beijing Municipal Administration launching wearable transit passes; Smartstones touch; Branch Out launches digital detox movement; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; Mattel and Google are bringing back the Viewmaster…

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

The Editors

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

The Editors

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

David Hirschman

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

The Editors

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…

Amazon and Yelp Want a Piece of Online Ordering — Here’s Why There’s Still Hope for Startups

Liz Taurasi

Amazon and Yelp Want a Piece of Online Ordering — Here’s Why There’s Still Hope for Startups

A wave of consolidation in the food ordering industry has reignited the race to capture a $70 billion sector. But as market leaders go public and other firms barrel in on the industry, is there still room for younger companies to grow? CEO Matt Howard at EatStreet, one of the largest remaining independent ordering firms, thinks so.

5 Tools for Generating Personalized Video Ads

Stephanie Miles

5 Tools for Generating Personalized Video Ads

Hyperlocal technology is enabling businesses to go beyond the 30-second television spots most consumers are used to seeing, with personalized online videos ads that can be targeted by customer location and demographic to drive conversions and new acquisitions. Here are five online video advertising platforms that businesses of all sizes can try…

Street Fight Daily: Google Buys Softcard, GrubHub President To Exit

The Editors

Street Fight Daily: Google Buys Softcard, GrubHub President To Exit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Strikes Mobile Payments Deal With Big Wireless Carriers, Buys Softcard Technology (Recode)… GrubHub’s No. 2 Heading For The Exit (Crain’s Chicago Business)… Thumbtack Adds Big Name Design And Engineering Execs To Oversee Big Growth (TechCrunch)…

How Local Found Itself on a Mound of Big Data

The Editors

How Local Found Itself on a Mound of Big Data

There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. But it’s not an easy road. There are real issues around sourcing and parsing the data; around finding the best strategies to put it to use…

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

The Editors

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Pay-Per-Call: Google Introduces “Call-Only” AdWords Units (Local Search Insider)… Main Street Hub Lands $20M To Bring Social Media Marketing To Small Business (TechCrunch)… Digital First — What Then? (Medium)…