A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook Plans to Help Brands Find Out When Their Ads Actually Worked (AdWeek)
Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help brands assess which portion of their ad budgets are growing sales in-store and online.
Here’s How Marketers Are Using Mobile This Super Bowl (Street Fight)
In an age when marketers can reach a hundred million people each day by lunchtime, the draw of the Super Bowl’s 184 million viewers has lost some of its luster. But Madison Avenue is focusing on another number: $14.3 billion. That’s the amount that consumers plan to spend on food, beer and other goods for the game.
Village Voice Parent Company Will Explore Sale Of Papers (Poynter)
Voice Media Group, which owns The Village Voice, LA Weekly and The Riverfront Times, has hired merger-and-acquisition firm Dirks, Van Essen & Murray to help it determine what it calls “new strategies for its publishing assets,” which is the typical language used when companies put their papers up for sale.
How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales (Street Fight)
Allan Haims: Retailers have a plethora of customer data and technologies at their disposal which can be effectively combined to personalize the brick-and-mortar shopping experience. By tapping into the rich analytics and capabilities of these cross-functional offerings, they can be well positioned to regain market share.
Apple Maps Connect For Small Businesses Expands Beyond The U.S. (9to5Mac)
Apple has notified Apple Maps Connect for Small Businesses users that the service has expanded beyond the United States. As we detailed in October of last year, Apple Maps Connect is a web-based tool for businesses to either add or edit their listings to the Apple Maps database.
New Apple Pay Deal Gives It Greater Presence In A Key Market: Self-Serve (TechCrunch)
Apple has a new partnership in place with USA Technologies that will help it accept Apple Pay at approximately 200,000 in-use self-serve payment terminals. The roll-out will bring Apple Pay to coffee machines, snack dispensers, laundromats, transit ticket and taxi terminals and more.
It’s Still Early, But The Sun Times Network Does Not Look Very Good (Columbia Journalism Review)
When the publisher of the Chicago Sun-Times, announced in October that it was launching a project called the Sun Times Network, the initial reaction here was mostly skeptical. A few months in, we have some sense of what the network is. But the question remains: What—and who—is it supposed to be for?
Tencent’s Latest Investment: Food Delivery Service (Wall Street Journal)
The battle among China’s biggest Internet companies is intensifying in yet another area of everyday life: food deliveries. Tencent Holdings, a dominant player in social networks and online games, participated in the latest round of funding for a Shanghai-based food delivery service company called Ele.me.
Lyft’s First Big Ad Campaign: We’re Not Just a Transportation Service, We Create Community(AdAge)
Many people recognize ride-sharing service Lyft by its giant, pink fuzzy mustache affixed to a car’s grill. But the company is refining its image with a new campaign that aims to build a sense of community.