LBMA Podcast: Google Glass on the Floor | Street Fight

On Location

LBMA Podcast: Google Glass on the Floor

2 Comments 31 January 2014 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: soon your food will text you its expiry date; The Wireless Registry launches; Source Metrics connects online ads with offline buys; Nearbytes lets you pay by sound; Banjo 4.0 hits the street; Ricoh plays catch up with Clickable Paper; The Sacramento Kings put Google Glass on the floor. Our Mobile Minute with Chuck Martin highlights some store traffic research by Euclid. Our app of the week is SportChaser. Our resource of the week pokes some fun at location based marketing.

Episode 166

Recorded: January 26, 2014
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements
– Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

A Mobile Minute with Chuck Martin: Converting browsers to buyers in real life (7:21)

App fascination of the week: SportChaser (10:11)

Top news of the week

1. Computer chips in food packing send text when food is about to spoil (15:00)
2. Launch of The Wireless Registry (19:50)
3. Source Metrics providing new tool for measuring in-store conversion of Facebook ads (26:35)
4. Nearbytes NearPay system (Brazil) (30:50)
5. releases 4.0 (35:54)
6. Ricoh launches Clickable Paper (39:52)
7. Sacramento Kings deploy Google Glass on the floor (44:02)

Resource of the week: How Smart, Context-Aware and Location Sensitive Marketing Could Look Like (50:25)

  • Visakan @ ReferralCandy

    Thanks for sharing, Asif! You and Rob are doing awesome work.

  • Tariehk @ osiaffiliate

    I enjoyed watching the video and I picked up some pointers. Thanks guys


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.


© 2014 Street Fight.

Powered by WordPress. Hosting by