#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail | Street Fight

#SFSNYC

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

1 Comment 26 November 2013 by

SW_20131025_NY_6627In an effort to compete with e-commerece, retailers are increasingly turning to big data and in-store analytics to better understand what’s going on in their stores. That’s why  64% of companies plan to invest in the technology this year.

During a panel at Street Fight Summit in New York last month led by Retail Prophet CEO Doug Stephens, experts from the retail analytics space took a deep dive into the way “big data” is transforming the retail industry. In the session, Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext explained how the technology in-store measurement technology is improving, and how retailers can use data about customer behavior to maximize the amount each customer spends. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy  implications of emerging in-store technology are a concern, the overall benefit of creating a better customer experience will outweigh those limitations in the long-term.

  • http://www.searchlocalhq.com/ Toby Crabtree

    Thanks alot for sharing such an amazing blog. I read something new today. Really much appreciated blog.

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly