In-store analytics | Street Fight

Street Culture: How RetailNext’s Growth Is Driven by Diversity

April Nowicki

Street Culture: How RetailNext’s Growth Is Driven by Diversity

As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized. This can be a frustrating cycle to manage.

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

Myriah Towner

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns…

iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind

Myriah Towner

iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind

The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it’s helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing…

What Closed Circuit TV Can Tell Retailers About Customers

Steven Jacobs

What Closed Circuit TV Can Tell Retailers About Customers

Prism Skylabs, a San Francisco-based startup, has built software that analyzes video streams, measuring everything from overall store traffic to heat maps illustrating the way in which customers move through a store. The company, which closed $15 million round in October, also provides retailers with remote access to surveillance feeds, allowing businesses to replace some of the costly quality assurance testing…

5 Tools That Bring Web-Like Analytics to Offline Locations

Stephanie Miles

5 Tools That Bring Web-Like Analytics to Offline Locations

It isn’t chance that e-commerce retailers like Amazon are generating billions of dollars in online sales. Digital commerce businesses are utilizing big data analytics to measure shopper behavior, click-through rates, and page views when designing their online sales outposts. Here are five hyperlocal vendors bringing web-style analytics into the real world…

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

Steven Jacobs

Euclid Raises $17 Million to Deepen Analytics for Brick-and-Mortars

Netscape founder Marc Andreessen may think retail’s demise is inevitable, but Benchmark Capital has just made a big bet on its future. The venture firm has led a $17.3 million series B round in Euclid, a startup that uses wi-fi analytics to provide brick-and-mortar retailers with web-like reporting on in-store traffic…