LBMA Podcast: Thumbvista’s Linden Skeens | Street Fight

News

LBMA Podcast: Thumbvista’s Linden Skeens

0 Comments 12 July 2013 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association, with hosts Rob Woodbridge and Asif Khan. In this week’s episode, Nordstrom brings Pinterest into its stores; eMart’s flying store; What3Words tries to make physical location easier with 3 words; Shopperception goes deep into buyer behavior in physical stores; WyWy signs up Vodafone for cross-screen advertising; Foursquare and Deezer partner for concert check-ins. Plus special guest Linden Skeens of Thumbvista.

Episode 137

Recorded: July 5, 2013
Hosts: Rob Woodbridge & Asif Khan
(see all the episodes)

Show highlights:

A few announcements

- Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.

Featured Guest
Linden Skeens, founder of Thumbvista (28:50)

App Observation: GPS apps – the good, bad and ugly (3:40)

Top news of the week

1. Nordstrom uses the Pinterest brand to highlight popular products in store (9:25)
2. eMart Flying Store in South Korea (15:08)
3. Launch of What3Words (20:05)
4. Shopperception‘s vision for in-store shopper behaviour (Argentina) (36:43)
5. Vodafone to be first, 2nd screen customer for WyWy (Germany) (44:10)
6. Foursquare working with Deezer for concert checkin benefits (52:22)

Resource of the Week
A location-based marketing primer (59:25)




Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly