A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Groupon CFO: No Changes to Business Model (Wall Street Journal)
Groupon Chief Financial Officer Jason Child said Tuesday the embattled daily-deals company won’t be shifting its business model as it seeks out a new CEO, and argued the firm is on the right track. The financial chief argued that as the company builds the same sort of automation tools for overseas salespeople that have been available in this country, international performance should improve.
Conference Notebook: Digital Companies Look to Leverage Legacy Sales Forces (Street Fight)
As more legacy local media and yellow pages companies look to position themselves as a marketing agency for local businesses, reseller relationships should provide both sides of the market with solid value in the near-term.
Retailigence Bags $6.3M for Online-to-Offline Marketing (Vator News)
Online-to-offline marketing firm Retailigence announced Tuesday that it has raised $6.3 million in Series B funding from existing investors DFJ, Quest, and Motorola Solutions Venture Capital, as well as new investors Telenav and OPT. The company uses inventory data obtained directly from retailers to create Web and mobile ads and alerts that drive sales to local brick-and-mortar stores.
Case Study: Nationwide Property Manager Uses PPC, SEO to Boost ROI (Street Fight)
At Lincoln Property Company, vice president Jennifer Staciokas takes a holistic approach to marketing the 140,000+ apartment units her company currently manages. By creating independent community websites focused on the local areas that Lincoln Property serves, along with aggressive PPC, retargeting and SEO campaigns managed by ReachLocal, the management firm has been able to increase conversion rates and boost the number of signed leases.
Local Search Update for Google Maps iOS Could Hurt Yelp (Venture Beat)
Google has updated its outstanding Google Maps application for the iPhone with the capability to search for your contacts’ addresses and lots of easy-to-search local business data.The most important update is arguably the boost to local search because it takes away some of what makes apps like Yelp or Foursquare so useful.
Ahead Of SXSW, Highlight Adds New Photo Features And A Map View To See People And Places Nearby
Social-local-mobile app Highlight announced an update that added more photo features and other stuff to help people find out what’s happening around them – just in time for SXSW. One of the big new features of the app, which is available today for iOS users, is the addition of photo filters, so that users can get that Instagram-like feel without having to leave the app.
Survey: Deals Most Effective Tool for Customer Acquisition (Screenwerk)
The much-maligned daily deals segment gets a bit of a reprieve from a new survey by Constant Contact, whose respondents identified “deals” as the most effective new customer acquisition tool among a range of choices. However 82% of SMBs said their main source of new business was “referrals” (presumably word of mouth, which can be boosted by digital media).
Vistar Media Raises $1.5 Million To Bring Real-Time Bidding To Digital Out-Of-Home Ads (TechCrunch)
A new startup called Vistar Media is looking to change the digital out-of-home advertising market by making it more programmatic, more targetable, and more predictive. In other words, it’s hoping to make buying ads on displays outside the home kind of like buying display ads online.