December 2012 – Street Fight

Street Fight Staff and Friends Predict 2013’s Top Stories

The Editors

Street Fight Staff and Friends Predict 2013’s Top Stories

Last week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight staffers and a few friends who regularly contribute to the site to submit their prognostications for what is to come in the realm of location-based services, local search, daily deals, and hyperlocal content…

Street Fight’s Most Popular Stories of 2012

The Editors

Street Fight’s Most Popular Stories of 2012

On this last day of 2012, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as pageviews go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2013!

Street Fights of 2012: Making Sense of Content Economics

Steven Jacobs

Street Fights of 2012: Making Sense of Content Economics

Hyperlocal media continued to wrestle with the economics of content, as some of the most promising concepts of years past were put to the test in 2012. The Journatic scandal revealed the ethical quicksand that can accompany innovation. Meanwhile, the iterations at Patch reaffirmed that original local journalism produced by professional journalists is difficult to scale…

Street Fight Daily: Patch Editors Anticipate Cuts, Foursquare Opens Data

The Editors

Street Fight Daily: Patch Editors Anticipate Cuts, Foursquare Opens Data

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Patch Editors Say Staff and Budgets are Being Cut in 2013 (Romenesko)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Mobile’s Path to Glory (The Wall Street Journal)…

Is Facebook Local’s Waking Giant?

Mike Boland

Is Facebook Local’s Waking Giant?

“Google is the best advertising product in the history of the world… because it’s like advertising at a store,” Business Insider CEO Henry Blodget said recently. “Facebook, meanwhile, is like advertising at a party.” But despite Google’s user-side advantages here, Facebook could have an edge in SMB engagement…

How Press Association Ad Networks Can Help Newspapers Compete Online

Matt Sokoloff

How Press Association Ad Networks Can Help Newspapers Compete Online

One would think that the Internet would help ad networks from state press and newspaper associations operate with even greater efficiency, but these groups are only in the early stages online. Still they are well-positioned to help increase CPMs and provide a way for newspapers to ensure that their ad inventory is always sold at a set value…

PODCAST: This Week in Location-Based Marketing — Yoose

Asif Khan

PODCAST: This Week in Location-Based Marketing — Yoose

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Bing can perform as the underdog, discuss the new Google Maps for iOS, and review the new Point augmented reality app. Plus funding news, resource of the week and special guest Christian Geissendoerfer of Yoose…

Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships

Stephanie Miles

Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships

Chicago-based Foiled Cupcakes is a delivery-only business, but by tapping into networks on LinkedIn and Twitter, and keeping a close watch over the reviews posted on sites like Yelp, owner Mari Luangrath has been able to cultivate relationships with potential customers and position her enterprise as the go-to destination for companies needing desserts for in-house events or client gifts…

Street Fight Daily: Foursquare Responds, Apple Exposes Passbook

The Editors

Street Fight Daily: Foursquare Responds, Apple Exposes Passbook

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph (Search Engine Land)… Apple files for Patent Passbook’s Digital Coupon Feature, Hints at NFC (The New York Times)… How Google Maps May Have Actually Helped Apple (GigaOm)…