Street Fight Staff and Friends Predict 2013’s Top Stories

Last week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight staffers and a few friends who regularly contribute to the site to submit their prognostications for what is to come in the realm of location-based services, local search, daily deals, and hyperlocal content…

Street Fight’s Most Popular Stories of 2012

On this last day of 2012, here’s a look back at some of the Street Fight stories that really piqued your interest this year (at least as far as pageviews go). We’re grateful for all of your support this past year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2013!

Street Fights of 2012: Making Sense of Content Economics

Hyperlocal media continued to wrestle with the economics of content, as some of the most promising concepts of years past were put to the test in 2012. The Journatic scandal revealed the ethical quicksand that can accompany innovation. Meanwhile, the iterations at Patch reaffirmed that original local journalism produced by professional journalists is difficult to scale…

Street Fight Daily: Patch Editors Anticipate Cuts, Foursquare Opens Data

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Patch Editors Say Staff and Budgets are Being Cut in 2013 (Romenesko)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Foursquare to Make Full Names Public and Share More Check-ins with Businesses (The Verge)… Mobile’s Path to Glory (The Wall Street Journal)…

Street Fights of 2012: The Battle Over SMB CRM

After two years of watching siloed firms like Groupon explode, 2012 saw a shift in how companies approached the hyperlocal market. Business-to-business plays, particularly in the marketing space, emerged as a more efficient alternative to the early pioneers…

Street Fights of 2012: The Mobile Search for Local Discovery

So 2012 was mobile’s debutant year, with it introduced to society at large but still very much in the process of growing up. For local search, that meant mobile queries jumped by nearly 56% while desktop growth slowed to a little more than 12% in 2012…

PODCAST: This Week in Location-Based Marketing — Triton Digital

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss news from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital…

Street Fight Daily: Same-Day Delivery, Managing Competitors in Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Instantly Yours, for a Fee (The New York Times).. Making of a Hyperlocal: Competitors (Sarah Hartley).. Social-Local Optimization: A Strategic Imperative in 2013 (iMedia Connection)…

6 Tips for Increasing User Engagement On Mobile Apps

More and more businesses are developing branded apps as part of their mobile marketing programs, integrating location-based technology with product reviews, deal information, and even gaming elements to reach consumers. Here are six tips from experts on what brands of all sizes should consider when building their own custom apps…

Street Fight Daily: SoLoMo Hype Wanes, Groupon Makes Another Goods Buy

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Startups Adjust to Web’s Down Cycle (Wall Street Journal)… Groupon Buys CommerceInterface To Improve How Vendors Sell On Groupon Goods (TechCrunchWhy Malls Are Getting Mauled (AllThingsD)…

Hyperlocal Execs’ 2013 Predictions: Goodman, Tolles, Kucharz, and More…

As 2012 wraps up, it’s clear we’ve had a ton of action and evolution in the world of hyperlocal this year. Looking toward next year, Street Fight asked 12 hyperlocal luminaries to share their predictions for where local is headed…

Is Facebook Local’s Waking Giant?

“Google is the best advertising product in the history of the world… because it’s like advertising at a store,” Business Insider CEO Henry Blodget said recently. “Facebook, meanwhile, is like advertising at a party.” But despite Google’s user-side advantages here, Facebook could have an edge in SMB engagement…

How Press Association Ad Networks Can Help Newspapers Compete Online

One would think that the Internet would help ad networks from state press and newspaper associations operate with even greater efficiency, but these groups are only in the early stages online. Still they are well-positioned to help increase CPMs and provide a way for newspapers to ensure that their ad inventory is always sold at a set value…

Parsing the Value of Social Media Brand Advocates

Although building a brand advocate network on social media potentially involves a lot of quid pro quo costs, it also likely creates stronger commercial relationships with the customer base than any campaign involving an attempt to buy loyalty with a discount coupon…

PODCAST: This Week in Location-Based Marketing — Yoose

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Bing can perform as the underdog, discuss the new Google Maps for iOS, and review the new Point augmented reality app. Plus funding news, resource of the week and special guest Christian Geissendoerfer of Yoose…

Street Fight Daily: Bloomspot Bought, Passbook a Hit

A roundup of today’s big stories in hyperlocal content, commerce, and technology.J.P. Morgan Buys Daily Deals Company Bloomspot (The Wall Street Journal)… Apple’s Passbook Is a Surprise Success for Developers (Wired)… Mobile, Location, Data (Nieman Journalism Lab)…

Big Metros and Small Indies Play ‘Let’s Make a Deal’

Metro newspapers are shrinking — both in head count and amount of community news they publish with their limited resources. But they still have an important edge on their hyperlocal competition — in reach. But now some metros are deciding to trade reach for news…

Case Study: Using LinkedIn, Twitter to Cultivate Local Relationships

Chicago-based Foiled Cupcakes is a delivery-only business, but by tapping into networks on LinkedIn and Twitter, and keeping a close watch over the reviews posted on sites like Yelp, owner Mari Luangrath has been able to cultivate relationships with potential customers and position her enterprise as the go-to destination for companies needing desserts for in-house events or client gifts…

Street Fight Daily: Foursquare Responds, Apple Exposes Passbook

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph (Search Engine Land)… Apple files for Patent Passbook’s Digital Coupon Feature, Hints at NFC (The New York Times)… How Google Maps May Have Actually Helped Apple (GigaOm)…

Information Wants to Be Free, but Local Data Is Currency

The sizable overlap between consumer-generated information and enterprise control is experienced every day in the world of local search.Though few local search companies could exist without licensed data, once that data gets inside their walls, it becomes a foundation upon which consumer-generated data adds value to a service…