A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Fab’s Newest Distribution Channel: LivingSocial (The Wall Street Journal)
Designer e-commerce company Fab today is beginning to sell “gifts” through LivingSocial’s website and marketing channels. Fab will feature 50 of its “top picks” from its Holiday Shops in LivingSocial’s gift guide. LivingSocial, with 24 million U.S. members by email and on the site, promotes the gifts through its channels.
The Shrewd Shopper Carries a Smartphone (The New York Times)
Retailers are trying to lure shoppers away from the Internet, where they have increasingly been shopping to avoid Black Friday madness, and back to the stores. The bait is technological tools that will make shopping on the busiest day of the year a little more sane — and give shoppers an edge over their competition.
Why Passbook Could Join Ping in the Apple Graveyard (GigaOm)
Apple’s Passbook joins the mobile payments gold rush. But Jeff Fagel, of edo Interactive, has doubts about its viability and says until we see a system that’s easier for everyone, plastic will remain king.
Can the Hedge Fund Dudes Save Groupon’s Stock? (AllThingsD)
Here’s something you haven’t seen in a while — Groupon shares rose more than 36 percent last week after Chase Coleman’s Tiger Global Management disclosed Monday that it had bought 65 million shares. Paul Tudor Jones of Tudor Investments also disclosed a small buy of 150,000 shares last week — as well another from George Soros’ Soros Fund Management, which recently disclosed it had bought 2.5 million shares of Groupon. It seems to be part of a hedge fund party at Groupon.
Is Foursquare’s Bubble About To Burst? (Forbes)
Patrick J. Sweeney II: Here’s a prediction: Foursquare will be the next highly-funded casualty in the social media sphere because they did not follow basic concepts of what I call maneuver marketing. Rather than be disruptive, the company is trying desperately to follow industry leaders instead of leading an industry. They are stuck in social media no man’s land that can teach every CEO a valuable lesson about social media.
Retailigence: Store Inventory Aids Mobile Search, Spurs Sales (BIA/Kelsey)
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept “local” concepts that always make so much sense but have been tough to build around. Retailigence, a three year old, Silicon Valley-based company backed by $4.3 Million from DFJ, Quest Venture Partners, and Dave McClure, stands out by taking an enterprise-oriented, B2B approach.