PODCAST: This Week in Location-Based Marketing — Poynt, Adcentricity | Street Fight

PODCAST: This Week in Location-Based Marketing — Poynt, Adcentricity

PODCAST: This Week in Location-Based Marketing — Poynt, Adcentricity

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Poynt’s filing for bankruptcy protection and Amazon’s UpNext buy; Nokia gets out of mobile payments while everyone else is getting into them; news from Google and IBM; and special guest, David Peres of Adcentricity.

Episode 85

Recorded: July 8, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Poynt files for bankruptcy protection (2:40)
2. Grafetee helps the Finnish Police (9:25)
3. Google adds Save To Wallet function (13:30)
4. IBM launches an augmented reality app for grocery stores (16:27)
5. Gecko Landmarks (22:50)

Featured Guest
David Peres, Chief Marketing Officer Adcentricity (28:30)

Funding / M&A News
1. Amazon acquires 3D mapping company UpNext (38:28)
2. Nokia sells mobile payment unit in India to Fino (42:30)
3. Kuapay gets $4M (47:10)

Resource of the Week
The Trick to Weaning Shoppers Off Discounts (52:52)

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