Street Fight Daily: 10.14.11 | Street Fight


Street Fight Daily: 10.14.11

0 Comments 14 October 2011 by

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

MapQuest’s new Vibe uses data collected from the past 10 years about cities’ most popular destinations. Vijay Bangaru, MapQuest vice president of product, writes that the concept originated out of a shift in users’ needs from “maps and directions” to “local search.”  (Mashable)

Groupon and LivingSocial succeed because consumers perceive them as great deals. But is that true?  Perhaps not. called 10 vendors offering daily deals (five from Groupon and five from LivingSocial) and found eight instances where they were quoted a price over the phone that was cheaper than the advertised regular price being offered. (Business Insider)

You wouldn’t think that your local megaplex shopping mall is leading the way in terms of social media engagement, but you’d be wrong. Simon Property Group, owners of hundreds of malls across America, is doing it right when it comes to how they engage their store owners and consumers. (ReadWriteWeb)

UBS analysts Brian Pitz and Brian Fitzgerald believe AOL’s investments in hyperlocal network Patch will heighten this quarter, though its too early to tell the prospects of monetization. (NYConvergence)

DataSphere has only recently zeroed in on coupons’ potential as “an adjacent space” to normal SMB activities, along with events, notes SVP Gary Cowan. Coupons are actually easier to pull off than daily deals because “they don’t require the level of investment from partners,” he says. (Local Onliner)

San Francisco hyperlocal news site Mission Loc@l has launched the “Be Mission Market,” an online marketplace where local artists and entrepreneurs can sell their locally sourced products and services. (Mission Loc@l)

Get Street Fight Daily in your inbox! Subscribe to our newsletter.

Nov. 4th in NYC: Local in the City!
Click here to register.


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.


© 2014 Street Fight.

Powered by WordPress. Hosting by