Mission Loc@l | Street Fight

Street Fight Daily: 10.14.11

David Hirschman

Street Fight Daily: 10.14.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

MapQuest’s new Vibe uses data collected from the past 10 years about cities’ most popular destinations. Vijay Bangaru, MapQuest vice president of product, writes that the concept originated out of a shift in users’ needs from “maps and directions” to “local search.” (Mashable)…

Groupon and LivingSocial succeed because consumers perceive them as great deals. But is that true? Perhaps not. Thumbtack.com called 10 vendors offering daily deals (five from Groupon and five from LivingSocial) and found eight instances where they were quoted a price over the phone that was cheaper than the advertised regular price being offered. (Business Insider)…