Street Fight Daily: 09.22.11 | Street Fight

Street Fight Daily: 09.22.11

Street Fight Daily: 09.22.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Ad sales chief Scott Colontonio is leaving AOL’s hyperlocal network Patch after little over a year to join Google. Meanwhile,  AOL CEO Tim Armstrong reiterated his assertion that some Patch outposts would be profitable by the end of the year. (PaidContent)

LivingSocial may raise more than $200 million in funding that would give it a valuation of as much as $6 billion, rather than proceeding toward an initial public offering.  (Bloomberg)

Local offline media — radio and TV — with their strong connection to audiences and the relationships with advertisers that can emerge as winners in the hyperlocal advertising arena. (MediaPost)

A couple weeks ago Gowalla co-founder and CEO Josh Williams previewed the latest version of his service. And while it is technically called Gowalla 4.0, as Williams showed, it’s really a total revamp away from the check-in space and towards the travel and location-based story space. (TechCrunch)

Yelp CEO Jeremy Stoppelman is testifying in Washington against Google, asking for government intervention to prevent the company from having too much power. He says the search engine steals Yelp’s content without attribution, favors its own sites, and is generally a bully. (Business Insider)

Six months from now if the daily deal sites change vendor coupon behavior, we will see a convergence of marketing style between daily deal sites and flash sale sites. We can already see the beginning of this trend in the structure of travel deals offered by both Groupon and Gilt. (Huffington Post)

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