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GroupM Details the State of Digital Marketing’s Hottest Medium: Video

Joseph Zappa

GroupM Details the State of Digital Marketing’s Hottest Medium: Video

For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.

NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

Annie Melton

NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

In today’s digitally-focused advertising climate, overlooking TV’s influence is easy. It still accounts for the largest share of U.S. media spending, but with marketers increasingly focused on generating hard metrics-based ROI for every aspect of their campaigns, the challenge has been tying TV’s impact to real-world business results. With the launch today of a TV measurement solution in partnership with TiVo, NinthDecimal is banking on TV becoming a bigger piece of the ROI puzzle.

Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

Annie Melton

Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.

Street Fight Daily: xAd Launches Blueprints, Square Buys Into Food Delivery

The Editors

Street Fight Daily: xAd Launches Blueprints, Square Buys Into Food Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing (Marketing Land)… Square Acquires Fastbite To Add Cheap, Fast Meals To Caviar (TechCrunch)… Maps in iOS 8.3 Lets Business Owners Claim POIs, Removes Select TripAdvisor Reviews (Apple Insider)…