What Location Data Tells Us About Post-Pandemic Tourism

Data-driven insights have become crucial as the world prepares to reopen and drive growth to key travel destinations. Every single consumer segment has had to change their lifestyles and adapt to a changed landscape. This increases the urgency of collecting timely data to inform decisions as opposed to relying on past wisdom.

How First-Party Data Can Drive a Comeback for Local Travel

Long live the road trip. Experts predict that people will largely look to visit domestic and drivable destinations because of new health and economic concerns. We’ll see more three- and four-day trips because of finances, work pressures, safety concerns, and changing school schedules. That said, travel companies, hotels, and CVBs are now considering reinvesting in marketing to local audiences. It’s time to hit the gas at this first sign of recovery.

Marketers have to think about geo-optimization because there may be pockets of travel in certain regions and an opportunity to be more fine-tuned. Larger brands that do national advertising may miss an opportunity to be more targeted on a regional basis.

How Arrivalist Is Using Location Data to Measure Exposure to Travel Ads

In the past, destination marketers relied on active input from visitors who shared comments on what made them book a trip to a particular place. The ability to anonymously track devices, however, has opened the door to new ways to get real data on travel.

Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

Every month, one half of the company’s employees travel to visit the other half of the employees — the engineering team is located in Oslo, Norway and the commercial team is in New York City — as a culture-building activity, giving employees a chance to connect while in the same time zone.

#SFSW16 VIDEO: At the Intersection of Travel and Local

The kinds of connections being made between travelers exploring a new city and local businesses are similar to those that people make when they are looking for goods and services at home. And Airbnb has made it clear over the past couple of years that the company wants to help travelers “live like a local.”

How Mobile Data Is Helping to Transform the Television Industry

When the major television networks come to Madison Avenue for the annual Upfronts in May, expect to hear a word seldom spoken among the TV community: data. That could spell good things for the business of location…

Street Fight Daily: Google Eyes Hotel Search, China’s New Ridesharing Monopoly

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Quiet Moves to Dominate Hotel Metasearch (Skift)… China Has A New Taxi App Monopolist – And It Isn’t Uber (Fortune)… How Do We Think about Location Once Location Is Everywhere? (Screenwerk)…

Street Fight Daily: FoodPanda Raises $20M, Millennials Drive Mobile Bookings

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Foodpanda Gobbles Up $20M In Fresh Funding To Fatten Its Global Pawprint (TechCrunch)… How User Reviews Are Gutting Brands (MediaPost)… Last-Minute Millennials Drive Mobile Bookings, So Make it Easy (Skift)…

Street Fight Daily: Square Valuation Hits $5B, NFC’s Continued Decline

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Square Valuation Rises to $5bn (Financial Times)… Au Revoir NFC? Carrier Bouygues Reportedly Cools on Contactless Payments (GigaOm)… What Secrets Your Phone Is Sharing About You (Wall Street Journal)…