Google has been hard at work on local in 2018 and 2019, taking strides toward making its Google My Business app the one-stop-shop for local businesses hoping to connect with customers through digital means. Nevertheless, local is a tricky, 24-7 business, and when it comes to connecting brick-and-mortars with customers nearby, Alphabet’s core business has some room for improvement.
As the media world continues to expand and fragment, services targeted at local businesses are likewise evolving into a more holistic set of marketing channels. A good example of that evolution can be seen at ThriveHive, as we discussed with the company’s newest member and longtime Street Fight contributor, David Mihm, on the latest episode of Heard on the Street.
Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.
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Just one month after ThriveHive released a product to help small business owners navigate the creation and maintenance of their Google My Business profiles, the company is making some substantial changes to its diagnostic solution.
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…
The sheer volume of features that Google has added to Google My Business in the past year has made the platform overwhelming for many small business owners. It’s also opening up new opportunities for digital marketing vendors like ThriveHive.
“So many people on the software side just want to solve everything with software, and on the agency side, there’s too much of a bias toward people. We think the right combination is in between,” said Steve Gottlieb, senior director of demand generation at ThriveHive.
Closely will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data. The buy enhances ThriveHive’s data-driven product suite by marrying its guided marketing platform with social media management software.