Communicating on GMB Poses Some Challenges, but the Local Ecosystem Has Answers

Google has been hard at work on local in 2018 and 2019, taking strides toward making its Google My Business app the one-stop-shop for local businesses hoping to connect with customers through digital means. Nevertheless, local is a tricky, 24-7 business, and when it comes to connecting brick-and-mortars with customers nearby, Alphabet’s core business has some room for improvement.

Heard On the Street, Episode 15: Expanding the Local Marketing Suite, with David Mihm

As the media world continues to expand and fragment, services targeted at local businesses are likewise evolving into a more holistic set of marketing channels. A good example of that evolution can be seen at ThriveHive, as we discussed with the company’s newest member and longtime Street Fight contributor, David Mihm, on the latest episode of Heard on the Street.

New Hires at TripAdvisor, Rio SEO, Snap

Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

ThriveHive Upgrades Grader Product with Conversational UI, Brings David Mihm Aboard

Just one month after ThriveHive released a product to help small business owners navigate the creation and maintenance of their Google My Business profiles, the company is making some substantial changes to its diagnostic solution.

Street Fight Daily: ThriveHive Launches GMB Solution; Amazon Now #3 Ad Platform, May Open 3K Brick-and-Mortars

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… ThriveHive Launches Solution to Audit Google My Business Profiles… Amazon Is Now the #3 Digital Ad Platform in the US… Nucleus Claims It Now Has Throw Weight to Outperform Platforms on Ads…

ThriveHive Launches Solution to Audit Google My Business Profiles

The sheer volume of features that Google has added to Google My Business in the past year has made the platform overwhelming for many small business owners. It’s also opening up new opportunities for digital marketing vendors like ThriveHive.

ThriveHive Balances Software and Human Support to Power SMB Marketing

“So many people on the software side just want to solve everything with software, and on the agency side, there’s too much of a bias toward people. We think the right combination is in between,” said Steve Gottlieb, senior director of demand generation at ThriveHive.

GateHouse’s UpCurve Acquires Closely to Complement ThriveHive

Closely will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data. The buy enhances ThriveHive’s data-driven product suite by marrying its guided marketing platform with social media management software.