Street Fight Daily: Square Explores IPO, Google Tests Real-World Tracking

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A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare Exploring 2014 IPO With Banks (Wall Street Journal)… Google Takes Its Tracking Into The Real World (Digiday)… The Cost Of Winning: Tim Armstrong, Patch, And The Struggle To Save AOL (Business Insider)…

Street Fight Daily: LivingSocial’s Traffic Plummets, Starbucks Touts Mobile

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyLivingSocial’s Traffic Is Plummeting (AllThingsD)… Sacramento Press, Community’s Online Newspaper, Is Sold To New Owner (Sacramento Bee)…
Starbucks Touts Mobile Adoption (MediaPost)…

Street Fight Daily: Square’s Ecommerce Push, Waze Data In Google Maps

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A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare’s Quiet E-Commerce Threat (BusinessWeek)… Waze Data Is Starting To Show Up In Google Maps (BuzzFeed)… Selling By Groupon Insiders, Like Big News, Is On Way (USAToday)…

Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Builds New Website, Eyeing Marketplace Growth (USAToday)… Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform (MediaPost)… Square Market Is Attracting Sellers That Have Never Taken A Reader Payment (GigaOm)…

Street Fight Daily: Uber’s Regulator Fight Continues, Google’s New Take On Self-Service

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyWhy Is Uber Fighting a Regulatory Battle That It Already Won? (AllThingsD)… Google Updates Its Self-Service Offers Tool (TheNextWeb)… Square’s Credit Card Payments Are Great, But Here’s What The Company Actually Does Best (Business Insider)…

Street Fight Daily: Leaf Raises $20 Million, AT&T Starts Selling Location Data

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A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare Competitor Leaf Scores $20 Million Investment From Payments Giant Heartland (AllThingsD)… AT&T Turns Its Data Into An Adaptive Intelligence Business (ZDNet)… “Showrooming” Is More About Research Than Price Comparison (PandoDaily)…

Street Fight Daily: Ebay Buys Braintree, Square’s Next Move

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyEBay Buys Braintree, a Payments Start-Up (New York Times)… Square’s Next Move: Jump On A Platform (ReadWrite)… Clinkle Becomes A Tech Celebrity Magnet, Landing Richard Branson As An Investor (Clinkle)…

Street Fight Daily: Square and Intuit Play Nice, Confidence Crisis With Reviews

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A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare and Intuit Play Nice With New QuickBooks Integration (AllThingsD)… Confidence Crisis: 40 Percent Don’t Trust Online Reviews (MarketingLand)… Finding a Model for Sac Press by Looking at The Hawaii Independent (ScramentoPress)…

Street Fight Daily: Google Wallet Expands, Square IPO ‘Eventual’

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Expands Digital Wallet Offering (Wall Street Journal)… Jack Dorsey: Square IPO Will Happen ‘Eventually’ (Mashable)… With Webvan’s Implosion as Cautionary Tale, Instacart Slowly Begins to Expand, Starting With Chicago (AllThingsD))…

ShopKeep CEO: I’ll Bet We Have More Brick-and-Mortar Installs Than Square

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Square might have the brand name and billionaire founder, but ShopKeep is making moves of its own. And the company’s chief executive, Jason Richelson, says that while Square dominates the dongle-touting mobile food truck crowd, there are as many, or more, small, brick-and-mortar businesses using the Shopkeep’s tablet point-of-sale system than its widely known competitor’s…

Street Fight Daily: LivingSocial Expands Beyond Deals, Tech’s Stars Move Offline

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyLivingSocial Expands Deals Beyond Daily E-mails In Effort To Increase Revenue (Washington Post)… Tech’s Rising Stars Push Into the Online-to-Offline Era (AlllThingsD)… Where Hyperlocal Media Should Focus Its Attention (Journalism.Uk)…

Conference Notebook: As Legacy Media Struggles to Adapt, Startups Shift to Software

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During BIA/Kelsey’s Leading in Local event in Austin Wednesday, executives from local media and yellow pages companies spoke about the challenge in weaning these companies off still-profitable, but doomed businesses, toward a higher-risk-and-lower-margin future…

Street Fight Daily: PayPal Redesigns App, Braintree’s on the Block

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyPayPal Refreshes Mobile App to Woo Shoppers and Fight Off Rivals (New York Times)… Braintree Is On The Block, Had Acquisition Talks With Square (TechCrunch)… Last-Minute Deal App HotelTonight Raises $45 Million (Wall Street Journal)…

Dongle Domination: 40% of SMBs Use Mobile Card Readers

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A new report from BIA/Kelsey finds that 40% of small and medium-sized businesses already accept payments with a mobile credit card reader, and another 16% of the businesses plan to add capability within the next year. The numbers come amid an across-the-board increase in small business engagement with the digital tools, with social media and mobile advertising also taking a larger chunk of business owners time and money…

Street Fight Daily: Google Invests In Reviews, Foursquare’s Co-Founder Opens Up

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle Launches City Experts Program To Encourage Higher Quality Google+ Local Reviews (TechCrunch)… Foursquare Cofounder Naveen Selvaduri Opens Up About His Exit: “I Wanted To Stay” (Fast Company)… Investors May Yet Cry For Yelp (Wall Street Journal)…

Powering the Payment Stream

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For years, local search has fed consumers to a technological black hole. The systems on which local businesses rely to manage day-to-day operations have remained offline, relegated to legacy tools or silo-ed in digital products not built for the web. But that’s changing. Thanks to a number of new companies that are reimagining the way consumers shop and reprovisioning the systems that business owners use to monitor and transact the exchange of goods locally, that “source code” is coming online, filling a critical gap in the local commerce stack…

Leaf CEO: For POS Startups, It’s a ‘Race Against Time’

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“Anyone selling software to SMBs would love it if distribution was through ecommerce or retail,” says Aron Schwarzkopf. “The problem with the industry however, is that SMBs have never reacted well to that. Remote distribution never worked. … But I do believe that five years from now the POS could be the gateway to the SMB. And that the way you will get to the small business may be through applications that work through the POS.”

Which Hyperlocal Startup Will Be Next to IPO?

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“[The markets] are probably as, or in many cases, more open to [hyperlocal companies] today, largely because they’re seeing some early success in other models,” said First Analysis’ Todd Van Fleet. “They know it can be done; it’s just a question of having the right model. Whereas Groupon may have created a disconcerting tone across the space, you have had the success of Angie’s List, Yelp and even mobile payments players like Square prove that a portion of the [local business marketplace] can be won.”

Street Fight Daily: AT&T Sells Location Data, Square Partners With Apple Retail

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A roundup of today’s big stories in hyperlocal content, commerce, and technologyAT&T Will Start Anonymously Selling Your Location Data To Marketers (Business Insider)…. Apple Retail, Square Partner To Sell iPad-based Square Stand (9To5 Mac)… LSA: 10.5 Billion Print + IYP ‘Refences’ in 2012 (Screenwerk)…

Openings & New Hires at Square, Facebook, LocalVox and More

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include a new product engineer at Square, an exiting publisher at DNAinfo, plus openings at Oracle, LinkedIn, WorldNow and more…