Street Fight Daily: LivingSocial Expands Beyond Deals, Tech’s Stars Move Offline

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A roundup of today’s big stories in hyperlocal content, commerce, and technology

LivingSocialLogoLivingSocial Expands Deals Beyond Daily E-mails In Effort To Increase Revenue (Washington Post)
The company plans to announce changes this week aimed at converting LivingSocial from an e-mail service that delivers deals daily into a Web site and mobile app where people can browse through thousands of offers at local merchants at any time. Discounts to spas, restaurants and retail outlets catapulted LivingSocial into a multinational corporation, but creating new revenue streams that help it stay there has proven to be a challenge.

ShopKeep CEO: I’ll Bet We Have More Brick-and-Mortar Installs Than Square (Street Fight)
Square might have the brand name and billionaire founder, but ShopKeep is making moves of its own. And the company’s chief executive, Jason Richelson, says that while Square dominates the dongle-touting mobile food truck crowd, there are as many, or more, small, brick-and-mortar businesses using the Shopkeep’s tablet point-of-sale system than its widely known competitor’s.

Tech’s Rising Stars Push Into the Online-to-Offline Era (AlllThingsD)
Although startups like Pinterest, Uber and Airbnb may not seem to have much in common except their lofty valuations, they share a similar purpose that could help describe the current era of consumer technology: Bringing the online world to the offline world. This is not a new concept, but it’s a meaningful moment for the physical world to be activated by social, financial, personalized and sensory data.

7 Local Logistics and Delivery Platforms for Restaurants (Street Fight)
Retailers can get away with one-day or two-day delivery timelines, but restaurants are held to a different standard. Meals need to be easy to order, easy to pay for, and they need to be delivered while they’re still hot. A number of local logistics vendors are stepping in with platforms meant to simplify the delivery process for restaurant owners, providing tools to manage and process orders digitally.

Where Hyperlocal Media Should Focus Its Attention (Journalism.Uk)
Damian Radcliffe: As we have seen, hyperlocal media has enjoyed considerable growth and attention in the last year. Whether this growth is sustainable is a moot point. I believe that it is, but a number of structural considerations will continue to present challenges for some hyperlocal players.

Barclays Pingit App Now Lets You Buy Things By Scanning A Code or Hitting ‘Pay Now with Pingit’ (TheNextWeb)
Barclays has announced new features for its mobile payment service Pingit that allow users to order and pay for goods online without needing to enter reams of personal and financial information. The Pingit app itself is nothing new, having launched in Febraury 2012 as a service that allowed users to send money to friends, family or anyone else that’s registered as a UK resident and has a UK bank account – although it’s not restricted to Barclays account holders.

What Advertisers Really Think About Facebook (AdAge)
In 15 months, Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending. That was the consensus of 1,200 Ad Age subscribers polled in a survey done in conjunction with RBC Capital Markets in August — the third such study since June 2012, just prior to Facebook’s IPO.

MobileStorm Teams With Locaid to Revolutionize Mobile Marketing for Casino, Online Gaming Industries (MobileMarketingWatch)
mobileStorm, the veteran communication service provider, has announced the launch of two new cutting-edge products that will change mobile marketing as we know it for the casino resort and online gaming industries. To help make it all happen, mobileStorm recently partnered with Locaid, the world’s largest LaaS (Location-as-a-Service) company. Together they will provide the casino gaming industry with the most advanced geo-location messaging services available.

Triposo’s Travel Belt Uses Vibrations To Help You Get To Where You’re Going (GigaOm)
Triposo, best known for its Android and iOS travel guides, launched an Indiegogo campaign on Friday to help fund the Travel Belt, an actual wearable belt that can help guide you to your destination by vibrating while you are wearing it. the prototype looks a lot like your standard issue brown leather belt, as opposed to something more attention-grabbing and futuristic. This will at least present the image of normalcy while you are walking around blindly, waiting to feel a vibration.