social media marketing | Street Fight

Case Studies

Case Study: Coffee Shop Leverages Dayparting to Perk Up Afternoon Lull

September 29, 2015September 29, 2015 by Stephanie Miles

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Walk into any coffee shop in the late afternoon and you probably won’t have a problem finding an open table. That afternoon lull can be tough to overcome. At Sunshine Coffee Roasters in Northern California, owner Mike Doherty’s approach adds a shot of technology to established customer outreach tactics. He relies on his cloud-based POS system, ShopKeep, for the majority of his promotional work and business management.

News & Analysis

5 Tools for Measuring Social Marketing Results

September 22, 2015October 28, 2015 by Stephanie Miles

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Social media has become an essential part of the local marketer’s playbook. But with so many platforms and networks to choose from, and so many metrics to measure, it’s challenging for small business owners to know what they’re getting in return for their budgets. Here are six platforms with advanced tools for measuring results on social spending.

News & Analysis

Report: What Local Merchants Are Missing With Social Media

June 29, 2015September 30, 2015 by David Card

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Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

News & Analysis

7 Strategies for Maximizing the Success of SMB Social Media Campaigns

July 15, 2013July 15, 2013 by Stephanie Miles

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More than four out of every five small businesses now use Facebook as a marketing vehicle, but that doesn’t mean merchants on Main Street have social media all figured out. Thirty-one percent of merchants who don’t use social media say they “don’t know how,” and 13% say they “don’t know what to post.” Here are seven strategies for maximizing the success of an existing social media campaign from a few of the experts who work in this field.

News & Analysis

Offerpop CMO: Social Media Engagement Is All About Clickthroughs

July 3, 2012July 3, 2012 by Patrick Duprey

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New York City-based social media marketer Offerpop works with close to 29,000 merchants (mainly SMBs) both in the U.S. and abroad. Street Fight recently caught up with the company’s marketing chief, Mark Cooper, to find out more about how the company helps small businesses engage consumers over social media.

News & Analysis

Opportunity Ripe for Hyperlocals to Help SMBs Get Social

November 10, 2011April 1, 2013 by Patrick Kitano

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There is a wide-open opportunity for companies to step in and service literally hundreds of thousands of SMBs who need to develop a social marketing plan. Hyperlocal publishers are well positioned to support their business communities by providing turnkey social marketing services…