SMS | Street Fight

How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM

Dan Slavin

How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM

Imagine a marketing tool that is available to you that nine out of 10 targeted people will read within three seconds. For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality contacts. This is the starting point to build an effective bridge between text and CRM.

Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback

Joseph Zappa

Street Fight Daily: Google Misses Self-Imposed Transparency Deadline, Retail’s Apparent Comeback

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Misses Self-Imposed Deadline to Implement IAB Consent Framework… How to Build a Quality SMS Subscriber List, Bridging the Gap Between Text and CRM… Hard Lessons Breathe New Life into Retail Stores—But Few Reap the Benefits…

LBMA Podcast: Walmart’s Simple Text Shopping Assistant, Walgreens Rewards Activity Tracking

Asif Khan

LBMA Podcast: Walmart’s Simple Text Shopping Assistant, Walgreens Rewards Activity Tracking

On the show: Walmart’s Simple Text shopping assistant; Walgreens rewards customers for activity tracking; ordering pizza from the street courtesy of JCDeaux; LOCALīz from Bulzi; Droneports in Rwanda; Sunshine crowdsourced weather app; your opinion pays at Portland’s SamplingLab; using digital solutions to enhance the customer experience. Plus, news from RevTrax; Salvation Army; and eyeQ.