NimbleCommerce and Second Street have announced a partnership agreement where Nimble will become the e-commerce platform and network for Second Street’s media customers…
Tag: Second Street
6 Ways Hyperlocal Publishers Can Take Advantage of Online Promotions
Local merchants are funneling an increasingly large share of their ad budgets toward online promotions, and hyperlocal publishers are well positioned to take advantage of this trend. Here are seven tips for how hyperlocal publishers and local media groups can best take advantage of the shift toward online promotions…
6 Ways That Broadcasters Can Embrace Hyperlocal
As local television viewership continues to decline, broadcasters are increasingly looking for ways to expand their offerings to advertisers. One way they’re doing that is by utilizing hyperlocal channels. To find out more about what broadcasters should know before getting involved in hyperlocal, we consulted with experts in the fields of local media and online advertising…
Daily Deals: Still Lucrative for Local Publishers
Given the challenges facing pure-play daily deal companies (and the saturation of news stories chronicling their issues), a casual observer could be forgiven for thinking that the deals space is experiencing a major downturn. Recent studies, however, suggest a more bullish outlook for deals in 2013…
The Five Fundamentals of Deals Success for Local Media Companies
Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…
Street Fight Daily: $1M for GroSocial, VendAsta/Media Deal
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
GroSocial Nabs $1M to Become ‘Buddy Media For SMBs’ (TechCrunch)…
Local Newspapers’ Crisis: What Hyperlocal Means — And Why It Works (Guardian)…
How Groupon Used Cloud Computing to Speed Growth (Business Insider)…
Case Study: SourceMedia Uses Second Street to Tap Deals Market
How does an established media company break into the daily deals market? At SourceMedia Group in eastern Iowa, vice president of sales Chris Edwards turned to Second Street for a private-label deal platform that was high on flexibility and low on administrative costs…
Why Local Media Can Dominate Daily Deals
Pundits have been quick to predict the demise of daily deals following the recent news that Facebook and Yelp have scaled back their entries into the market, and that Groupon has delayed its IPO. Rather than buy into this hype, local media need to view this moment as an opportunity to double down and consolidate their positions to capitalize on this important new revenue stream…