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Performance Partnerships: A Better Way to Define Affiliate Marketing

Robert Glazer

Performance Partnerships: A Better Way to Define Affiliate Marketing

Performance Partnerships can only exist within a CPA model because the partners win and lose together. This isn’t the case with many of the other channels labeled as performance marketing. Performance Partnerships include everything that people want in their affiliate relationships and exclude all that is undesirable.

Street Fight Daily: Postmates’ Super-Speedy Food Delivery, Apple Approves Native Ad Blocker

The Editors

Street Fight Daily: Postmates’ Super-Speedy Food Delivery, Apple Approves Native Ad Blocker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Takes on Uber and Sprig with Quick Food Delivery Service Pop (Recode)… Apple Approves an App That Blocks Ads in Native Apps (TechCrunch)… Amazon Commands Almost Half of All Product Searches, and Marketers Are Ignoring Omnichannel (VentureBeat)…

7 Analytics Tools to Track Local Campaigns

Stephanie Miles

7 Analytics Tools to Track Local Campaigns

Gut feelings and instinct can only take business owners so far. To determine the actual value of local campaigns, marketers need access to raw data. Unfortunately, obtaining this information — and then using it to compare two or more hyperlocal platforms in a head-to-head setting — isn’t always as straightforward as it seems. Here are seven platforms that businesses can use to measure the effectiveness of their local campaigns…

5 Ways to Track the Effectiveness of a Hyperlocal Campaign

Stephanie Miles

5 Ways to Track the Effectiveness of a Hyperlocal Campaign

Sixty-four percent of businesses surveyed by Oracle in 2013 said that the ability to track marketing ROI has been the most important change in the marketing world, however the majority of local merchants still aren’t sure how to compare various hyperlocal channels and measure the effectiveness of different types of campaigns. Here are five strategies for doing just that…

5 Ways to Help SMBs Measure the Value of a Hyperlocal Campaign

Stephanie Miles

5 Ways to Help SMBs Measure the Value of a Hyperlocal Campaign

Nearly half of merchants surveyed in Street Fight’s “2013 Report on the State of the Local Merchant” said uncertainty about results was the single largest obstacle preventing them from investing more in hyperlocal channels. When vendors make it easier for merchants to evaluate the performance of their products, they increase the chances that satisfied clients will stick around for a longer period of time. Here are five strategies vendors can use to help clients quantify the value of hyperlocal…

Calculating the ROI of Local Search Campaigns

Damian Rollison

Calculating the ROI of Local Search Campaigns

How can we calculate just how much return a given business can expect on the investment of time, money, or both into a local search campaign? For many business owners, it’s that type of dollars and cents calculation that will drive them to decide whether or not to move forward with a campaign. Other metrics are important but ultimately secondary to the bottom line…

Identifying the Most Important ROI Metrics in the Redemption Loop

OfferWise

Identifying the Most Important ROI Metrics in the Redemption Loop

If daily deals and offers are to establish long-term relationships with merchants and marketers, they can deliver the best ROI by identifying those metrics that will deliver not just immediate results, but more importantly, lasting customer relationships. The first step is to weed out the metrics that include “serial bargain hunters.”