7 Ways That Brands Can Make Chatbot Conversations More Authentic

Chatbots are transforming the customer experience and quickly moving into new sectors — but before marketers can expect conversation-mimicking software and artificial intelligence to replace live customer service representatives, they’ll need to find ways to overcome some consumer obstacles.

Street Fight Daily: Pinterest Targets SMB Advertisers, Retale Offers Attribution Guarantee

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Targets Small Business Advertisers in Push to Diversify Revenue… Retale Offers In-Store Foot Traffic Guarantee On In-App Inventory… Snapchat’s Pitch to Small Brands and Businesses: Self-Serve Sponsored Geofilters …

Street Fight Daily: Target’s Data-Driven Strategy, MarTech Focus Shifting From Platforms to Data

How Target is Leveraging First-Party Data to Survive a World Hostile to Brick-and-Mortar (AdExchanger)… Marketing Tech Shift: It’s Data, Not Platforms (eMarketer)… Retale Acquires Shopping List App Out of Milk (VentureBeat)…

Street Fight Daily: Lyft Seeks a Buyer Without Success, Google Expands Local Business Cards

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft is Said to Be Seeking a Buyer, Without Success… Google Local Business Cards or Posts About to Roll Out to Thousands of SMBs… How the Wall Street Journal Plans to Reach 3 Million Subscribers…

Retale CEO Touts ‘Tremendous Potential’ of Virtual Reality for Shopping

Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.

Street Fight Daily: Why Amazon Confuses Wall Street, Another Big Ad Tech Acquisition

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Wall Street Still Doesn’t Get Amazon (Bloomberg)… Telenor Jumps Into Ad Tech, Acquires Tapad for $360M (TechCrunch)… The Consumer Isn’t a Moron (The Next Web)…

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

Getting Pushy with Notifications Can Pay Off with Millennials

With the volume and velocity of messaging in the digital economy increasing seemingly exponentially, brands everywhere need to weigh not only what information and content they share but also how much and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, a new study indicates brands and retailers stand a good chance of cutting through the clutter with push notifications.

Street Fight Daily: Google Maps Chief Replaced, Walgreens’ Mobile Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One of Google’s Most Influential Execs Was Replaced as the Head of Google Maps and is Biding his Time (Business Insider)… Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million (TechCrunch)… Once Left For Dead, is Foursquare Coming Back? (San Francisco Business Times)…

How Vendors Can Persuade SMBs to Adopt Mobile Payments

If hyperlocal vendors are going to continue growing their networks of merchants willing to accept mobile payments, they’re going to have to find ways to get small business owners excited about the concept. Here are nine strategies for doing just that…

5 Strategies for Leveraging Digital Circulars

Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions over how best to take advantage of hyperlocal technology in this arena. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond…