Storefront Fills a Growing Market for Short-Term Retail Spaces

Pop-up shops are becoming of a fixture of the omnichannel retail landscape — and not just during the holiday season. Storefront is a three-year-old startup that connects anyone who wants to sell and promote their wares with landlords who have retail spaces they want to rent — a “marketplace for renting short-term retail space,” as co-founder and CEO Erik Eliason described it. The model is proving successful in syncing both large retailers and local artisan/makers with physical spaces that would otherwise lie dormant.

Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr

The days of homeowners looking up a local painter or handyman in the Yellow Pages are gone. Instead, consumers are turning to review sites like Angie’s List to find the right person for the job. HomeKeepr takes a different approach. “Rather than crowdsourcing lots of reviews from strangers, we source recommendations from ‘local experts:’ real estate agents,” said co-founder and CEO Rob Morelli.


DC Startup Fundrise Is Redefining How We Invest in Real Estate

Major real estate development projects like Manhattan’s 3 World Trade Center cost billions, and budget overruns often delay construction. Enter Fundrise: The company’s technology opens doors for individuals who want to invest in local real estate developments, but maybe don’t have millions of dollars lying around. Fundrise has seen 1,500 percent growth in deal volume since May 2014.

Street Fight Daily: Video Spending Thrives, Uber Hires Former Lyft COO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019 (Forrester)… Uber Hires Former Lyft COO VanderZanden to Spur International Growth (Recode)… Will Apple’s “Location Warnings” Be Educational Or Scary? (MarketingLand)…

Why Realtors Are Becoming Hyperlocal Content Producers

Hyperlocal blogging has become a key part of the real estate agent’s marketing arsenal. Real estate network Active Rain boasts over 200,000 blogger signups, and created a separate arena called Localism devoted to community blogging…