Emodo COO: AI Is Where We’re Continuing to Focus

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As the mobile adtech division of the telecom giant Ericsson, Emodo is placing a major emphasis on AI-driven performance and personalization in programmatic advertising this year. The company is also doubling down on innovations around optimization, especially as it relates to targeting, innovative formats, and unique inventory. At the head of all these initiatives is […]

Brands personalize ad placement.

Why Brands Are Using Attention Metrics to Personalize Ad Placement, Creative

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Tony the Tiger. Ronald McDonald. The Pillsbury Doughboy. Some of the most well-known and beloved characters of all time were born out of advertising. They helped to make products and brands recognizable, and they appealed to consumers from all walks of life. While ad campaigns featuring the Energizer Bunny or the Old Spice Guy remain memorable, […]

Primanti Bros

CEO Adam Golomb on How Restaurant Chain Primanti Bros Is Evolving

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Primanti Bros. has 41 locations across Pennsylvania, West Virginia, Ohio, and Maryland, with three more to open by year’s end. CEO Adam Golomb and his team are deep in planning for summer events to commemorate the 90th anniversary of Primanti Bros. 

Google Disables Reviews and Q&A, Yelp Announces New Features Amid Outbreak

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Important announcements were posted Friday by Google and Yelp as part of the effort to contend with coronavirus and its impact on businesses.

Google has published a new help page titled “Limited Google My Business functionality due to COVID-19.” Before diving into the details in the announcement, I’ll mention the most important headline. Due to a rapid reorganization of priorities, Google has determined that at this time, they will disable the ability to leave new reviews, reply to reviews, and post new Question and Answer content.

An eBook on Google Q&A: Everything You Wanted to Know and More

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Brand engagement with Google Q & A would not just provide authoritative answers to consumers who are looking to do business with brands but would also demonstrate a level of brand concern that could provide a competitive advantage.

Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem

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“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.