Street Fight Daily: More Users Share Location, Twitter Files For IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Three quarters of smartphone users share their location, says study (MarketingLand)… Twitter Files for Initial Public Offering (Wall Street Journal)… Senator Asks Cellphone Carriers: What Exactly Do You Share With Government? (New York Times)…
Street Fight Daily: PayPal Redesigns App, Braintree’s on the Block
A roundup of today’s big stories in hyperlocal content, commerce, and technology… PayPal Refreshes Mobile App to Woo Shoppers and Fight Off Rivals (New York Times)… Braintree Is On The Block, Had Acquisition Talks With Square (TechCrunch)… Last-Minute Deal App HotelTonight Raises $45 Million (Wall Street Journal)…
Privacy Hawks in Tow, Euclid Pushes Ahead With Offline Retail Analytics
Amid congressional queries and rumbles in the press over privacy concerns, Euclid is pushing ahead with its effort to bring Google Analytics to the physical world. The service, which uses wi-fi signals to provide brick-and-mortar retailers with store analytics, has released a major update, adding new metrics, industry benchmarks, and a substantial redesign to its dashboard…
Why Are These 5 Apps Tracking Your Location?
Data privacy has become a particularly prickly issue in the mobile marketing space. As brands shift more and more of their marketing budgets to mobile initiatives, many want to emulate the behavioral targeting of a data-rich desktop environment on the cookie-less mobile medium. A number of mobile apps have started collecting user location information despite the fact that it’s not particularly relevant to their function. Here are a few that might surprise you…
Street Fight Daily: Clinkle Raises $25M, Square Poaches AdSense ‘Godfather’
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Silicon Valley Luminaries Bet on Clinkle, a Payments Start-Up (TechCrunch)… Square Poaches Facebook’s Lead Ad Engineer Gokul Rajaram (AdAge)… Cramer: Macy’s Hyper-Local Strategy to Drive Sales (CNBC)…
Street Fight Daily: Yahoo Talks ‘Localization,’ Smartphone Adoption Reaches Majority
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Checking Into Foursquare? Yahoo’s CFO Talks About Next Mobile M&A — Including Importance of “Localization.” (AllThingsD)… Pew: 61 Percent In US Now Have Smartphones (MarketingLand)… Yelp Eyes Shopping On Site (SocialTimes)…
Street Fight Daily: Hyperlocal Targeting Faces Scrutiny, New CEO at CityGrid
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… ‘Hyperlocal’ Consumer Targeting Faces Scrutiny; Senator Questions Euclid (Wall Street Journal)… Ron LaPierre CEO of CityGrid Media (Screenwerk)… Yahoo Acquires Location-based Mobile Gaming Company Loki Studios (TheNextWeb)…
Street Fight Daily: Facebook Home’s Local Angle, Why Yelp Needs Help
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Home: The Local Angle (Screenwerk)… After Ditching The Groupon Model, Zozi Lands $10M To Build Out Its Marketplace For Celebrity-Guided Adventures (TechCrunch)… Why Yelp Needs Help (PCMag)…
Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Directory Firms Dex One, SuperMedia File for Bankruptcy (Reuters)… Foursquare Aims At A Moving Target As It Tries To Close Another Round Of Funding (TechCrunch)… Flashlight Apps, Location and Why Consumers Still Don’t Understand Privacy (The Next Web)…
Street Fight Daily: Verifone CEO Out, Passbook Still Disappoints
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… VeriFone’s Bergeron Out After Outlook Misses Estimates (BloombergBusinessweek)… iPhone Passbook: Six Months On and It Still Disappoints (ZDNet)… Google Concedes That Drive-by Prying Violated Privacy (New York Times)…
Street Fight Daily: ‘Find My Friends’ on Facebook, DFM Considers Paywall
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Is Said to Create Mobile Location-Tracking App (Bloomberg)… Digital First Media is Working on Paywalls, Even Though It Really Doesn’t Want To (PaidContent)… Will “Stalking Apps” Be Stopped? (Time)…
Street Fight Daily: Google Downplays Zagat Scores, Concerns Over Privacy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Starts To Downplay Zagat Scores; It Should Ditch Them Altogether (Search Engine Land)… New Government Report Calls for Rules on Mobile Tracking (AdWeek)… Dennis Crowley: Foursquare Considered Selling, Is The Best Local Search Tool On The Planet (TechCrunch)…
Poll: 50.7% of Consumers Would Trade Location Privacy for Discounts
The survey, which was conducted on behalf of Street Fight by third-party opinions website Toluna, polled 1,000 anonymous U.S. consumers who own handheld devices. 61% of the survey respondents were women. Of the total respondents, those inclined to accommodate ambient location tracking included 61% of individuals aged 18-34…
Street Fight Daily: More Journatic Drama, New Hyperlocal Co-op
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Chicago Tribune Discovers Plagiarism, Suspends Work with Journatic (Poynter)… Banyan Project Planning Its First Community-owned News Co-op (Nieman Lab)… The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong (Both Sides of the Table)…
The NSA’s PRISM Revelations and Hyperlocal Targeting
Hyperlocal companies rely on the data that consumers knowingly share in order to build profiles and serve them with the most relevant information — but would consumers still assent to this sharing if they truly understood everything that is being done with their digital data?