The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.
“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay Debuts Same-day Delivery Service from Local Retailers, ‘eBay Now’ (Venture Beat)… Google Takes Political Online Ads Local, Allows Campaigns To Target Congressional Districts (TechCrunch)… LivingSocial’s Tim O’Shaughnessy on the Power of Decisions (Entrepreneur)…