“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay Debuts Same-day Delivery Service from Local Retailers, ‘eBay Now’ (Venture Beat)… Google Takes Political Online Ads Local, Allows Campaigns To Target Congressional Districts (TechCrunch)… LivingSocial’s Tim O’Shaughnessy on the Power of Decisions (Entrepreneur)…
As the Obama and Romney campaigns gear up for November, The Weather Channel is trying to take advantage of election fever — partnering with targeted mobile ad provider Jumptap to host political ads on its mobile and tablet platforms.