How Political Campaigns Leverage Location Data in an Era of Virtual Events
Political ad spending is expected to reach record highs this cycle, topping $6.89 billion in the 2019/2020 election period. This cycle’s spending is 63% higher than spending in the 2015/2016 season. Tapping into location data to make that advertising more relevant has taken a bit more creativity than usual.
Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically
“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.
Weather Channel Partners With Jumptap to Host Mobile Campaign Ads
As the Obama and Romney campaigns gear up for November, The Weather Channel is trying to take advantage of election fever — partnering with targeted mobile ad provider Jumptap to host political ads on its mobile and tablet platforms.