Street Fight Daily: Restaurants Eager for New Tech, P&G’s Facebook Experiment
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Yelp Plans to Consolidate Mobile Gains and Reach $1B in Revenue… Restaurants Would Implement Predictive Ordering, Drones if Available… Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money…
Street Fight Daily: Waze Partners With Lyft, Craigslist Competitor 5miles Now Valued at $300M+
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze to Scoop up More Data through New Partnerships (Wall Street Journal)… Mobile App 5miles Raises $30M at a $300M+ Valuation to Rival Craigslist in Classifieds (TechCrunch)… Bootler Brings Comparison Shopping to Food Delivery Services (Chicago Tribune)…
Street Fight Daily: Groupon CEO on ‘Myths’ About the Company, P&G’s Snapchat Success
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Groupon ‘Misunderstood’? It Probably Is Under-Appreciated (Local Onliner)… How P&G Is Tying Snapchat Ads to In-Store Sales (Ad Age)… Newsonomics: Can You Get Readers to Pay a Dollar a Day for Digital News? (Nieman Lab)…
3 Ways DTC Brands Impact Legacy CPG Playbooks
Direct-to-consumer (DTC) brands have forced legacy CPG brands into a major strategy shift. The rumblings of the digital transformation signaled change was coming, and the rise of DTC brands has led CPGs to rethink consumer engagement and the marketing tactics necessary to achieve that goal. And, in today’s digital-first marketplace, CPG margins are tightening because of the competition from DTCs as well as Amazon’s white-label product lines.
The result of these challenges sees the CPG playbook evolving to meet the digital-first ecosystem through tactics including investing in acquisitions, moving advertising budgets into digital, and including emerging marketing channels such as experiential marketing to create brand awareness and make direct consumer connections.