TOP LOCAL TIPS AND STORIES… The Line Between Cool and Creepy: How Much Personalization is Too Much?… IBM Says Data and Utility Are the Keys to Brand Success in Voice… Google Has Asked Ad Tech Firms to Guarantee Broad GDPR Consent, Assume Liability…
Tag: Omnicom
LBMA Podcast: Verizon, Omnicom, Ericsson & Placecast
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Denver airport, LinkNYC, O2’s Weve, Radius8, Selfridges.
Street Fight Daily: Facebook News Feed Changes Barely Alter Traffic, On-Demand Startups Falling Short
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Friends-and-Family News Feed Change Doesn’t Seem to be Hurting Publisher Traffic… Omnicom Wins Massive $3 Billion AT&T Ad Account… Postmates Has Failed to Make Uber-for-Anything Cheap…
Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do
The impact of Apple’s decision to allow ad blocking apps on devices running the latest version of the company’s mobile operating system continues to reverberate across the advertising and publishing landscape. A recent report by web design and development agency 10up predicts potentially steep revenue losses for publishers. Both advertisers and publishers are closely monitoring user adoption of ad blocking apps and considering possible responses.
How a Big Agency Merger Could Benefit Local Ad Sellers
While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.
Case Study: How One Agency Helps National Brands Go Hyperlocal
It’s Ron Blevins’ goal to help agencies help brands navigate the world of hyperlocal media. As the vice president of digital strategy for Novus, an ad agency owned by conglomerate Omnicom that is focused solely on the local space, he has seen brands move from newspapers to hyperlocal sites, where they are finding more trust and loyalty — in some cases a 20% increase in ROI over national sites…