Olo Deal Helps Restaurants Access Traffic From Google’s Platforms

Ninety percent of consumers research restaurants online before dining—more than any other business type—and the vast majority of those web searches start on Google. The search giant plays an important role in the success of restaurant marketing online, making it a desirable partner for any digital platform serving the restaurant industry.

Partnering with Google often means increased search traffic and a strengthened position within the restaurant vertical, which helps to explain the enthusiasm coming from Olo’s recent announcement that it will be working with Google to allow its restaurant partners to receive orders directly from Google Search, Maps, and Google Assistant.

LBMA Vidcast: Amazon to Roll Out Hand Recognition Payment at Whole Foods

On this week’s Location-Based Marketing Association podcast: Skoda announces in-car voice assistant Laura, Philadelphia bans stores that don’t accept cash, Kochava teams with CubeIQ, GOAT let’s you try on exclusive sneakers in AR, Olo powering restaurant orders from Google search and maps, Amazon to roll-out hand recognition payment at Whole Foods.

Raise Report: Moz, Estimote, FiveStars Find Fresh Capital

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new cash infusions for HopSkipDrive, Olo, CityMapper, and Boxed.

Food Ordering

6 Tools Restaurants Can Use to Accept Mobile Orders

The mobile ordering landscape is quickly evolving, with increases in consumer demand fueling the growth. Even independently owned restaurants with just one or two locations are feeling the push to offer their customers mobile ordering. Here are six platforms restaurant owners can use to meet the demand.

Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind

A clumsy experience with Square’s new app points to a deeper challenge facing the tech industry as it takes aim at the way we buy and sell goods in the real-world: technology companies, in all their glory, can only lead from behind. As companies like Square look to not only automate existing behaviors, but introduce new ones, the gatekeepers to the future of retail are on the main streets and in the malls across America.

Street Fight Daily: Square Explores IPO, Google Tests Real-World Tracking

A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare Exploring 2014 IPO With Banks (Wall Street Journal)… Google Takes Its Tracking Into The Real World (Digiday)… The Cost Of Winning: Tim Armstrong, Patch, And The Struggle To Save AOL (Business Insider)…

Street Fight Daily: LivingSocial Posts Another Loss, ByteLight Raises $3 Million

A roundup of today’s big stories in hyperlocal content, commerce, and technologyLivingSocial Posts Another Loss, Valuation Plunges (Washington Post)… Boston’s ByteLight Raises Series A As It Promises To Let Retailers Find You Anywhere (PandoDaily)… VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups (AdExchanger)…

8 Strategies for Selling to Local Merchants as an Early Stage Hyperlocal

Selling to local merchants is a challenge in a post-Groupon world, where many small business owners have grown skeptical of the long-term value that digital marketing solutions can provide. Early stage hyperlocals without established track records have additional hurdles to overcome, as they struggle to prove themselves in a crowded marketplace. All these obstacles are forcing hyperlocal vendors to get creative with the way they target local merchants…

Street Fight Daily: Square COO Departs, Hyperlocal Investment in 2013

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square COO Keith Rabois Departs Company (AllThingsD)… Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013 (Search Engine Watch)… Why the Department Store Experience Needs a Serious Upgrade, Too (Venture Beat)…