With Disparate Data, Factual Founder Sees Opportunity
In a fireside chat with Marketing Evolution CEO Rex Briggs at Street Fight Summit West Tuesday, Gil Elbaz, chief executive at Factual, the location data company, said there’s a massive opportunity for startups to help digest and analyze the massive amount of data coming from mobile devices. The challenge, says Elbaz, is folding additional information into location data to help better understand the context of the user…
Yelp VP Ghaffary: 2.5 Trillion in Commerce Will Remain Offline
Contrary to Marc Andreessen’s recent claim, offline retail is not going to die, said Mike Ghaffary, VP at Yelp, during the morning keynote at Street Fight Summit West in San Francisco Tuesday. Ghaffary argued that the majority of the over $3 trillion in commerce will stay offline — and subsequently, the largest opportunity isn’t in bringing commerce online, but in using the web to support it offline…
Street Fight Daily: Yelp Open to Graph Search, Foursquare’s Flaw
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Open to Partnering With Facebook’s Rival Offering (Reuters)… Foursquare Is Generating Too Much Useless Noise (AdAge)… Nesta Research: Public Interest High, Advertiser Interest Low for Hyperlocal Media (London School of Economics)…
Street Fight Daily: Waze Gets Social with Facebook, Spun Upgrades News App
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Postmates’ Local Delivery Service Hits New York City (HuffingtonPost)… Waze Mapping App Gets a Little More Social with Facebook Events (VentureBeat)… 70% Of Mobile QSR Campaigns Use Location Targeting (MediaPost)…
Street Fight Daily: Google Eyes Waze, Postmates Looks to NYC
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Google Said to Consider Buying Waze (Bloomberg)… On-Demand Delivery Startup Postmates Preparing for NYC Launch (TechCrunch)… INFOGRAPHIC: How Location Data Is Being Collected And Transforming The Mobile Industry (Business Insider)…
Street Fight Daily: Yelp Fires Back, Walmart Banks on Mobile In-Store
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Fires Back at Small Business Extortion Claims, Says It’s Not, and ‘Never has Been’, true (TheNextWeb)… Walmart Exec: Mobile Can Revive Personal Touch for Shoppers(CNet)… Square Expands into Asia With Japan Launch (AllThingsD)…
5 Mobile Marketing ‘Musts’ for SMBs
As more consumers look to their smartphones to engage with business locally, small and medium-sized businesses (SMBs) need to lay out a concise mobile marketing strategy. In a Street Fight webinar Tuesday sponsored by YP, Asif Khan of the Location-based Marketing Association, and YP’s David Williams discussed the trends that make mobile a must for SMBs, and highlighted a handful of first steps that local businesses can take to keep up with their smartphone-wielding customers….
Swipely Raises $12M to Expand Push Into SMB Payment Analytics
The payments space is starting to settle down. The flow of seed funding has slowed, and a handful companies have separated from the pack, raising meaningful capital over the past year. Add Providence-based Swipely to that list. The payments processing and analytics play has raised $12 million in new funding in a series B round led by Shasta Ventures…
Street Fight Daily: Seamless GrubHub Merge, Wanderful Media Raises $9M
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… GrubHub, Seamless, and the Importance of the Purchase (Bloomberg Businessweek)… Newspaper Companies Invest Another $9M In Local Deal Startup Wanderful Media (TechCrunch)… What Patch Employees Were Told During the Friday Evening Conference Call (Romenesko)…
Street Fight Daily: Mason Moves On, Aruba Buys In-Door GPS Firm Meridian
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Ex-Groupon CEO Mason Moving to San Francisco to Start New Company (Reuters)… Aruba Buys Meridian Apps, Eyes ‘Indoor GPS’ Services (ZDNet)… How Google Made Maps Human, Savvy, and Monetizable (Fast Company)…
Street Fight Daily: Google Unveils New Maps, PayPal Takes Aim at Square
Upcoming Webinar Puts Spotlight on SMB Adoption of Mobile
It’s no secret that SMBs lag behind all marketers in digital adoption. But the mobile chasm between consumers and these businesses is staggering: 10% of media consumption is spent on mobile; while just 1% of marketers’ budgets are dedicated to that platform. An upcoming webinar will discuss SMB optimization on mobile for business owners and marketing services professionals alike.
Street Fight Daily: Square Unveils New Hardware, PayPal Offers Cash for Registers
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Unveils Hardware for iPad Registers (New York Times)… PayPal’s Cash For Registers Tries To Outdo Square And Groupon With Its Own Bid To Rule The Register (TechCrunch)… Facebook, Waze at Odds Over Liquidation (Business Insider)…
Street Fight Daily: Hyperlocal Targeting Faces Scrutiny, New CEO at CityGrid
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… ‘Hyperlocal’ Consumer Targeting Faces Scrutiny; Senator Questions Euclid (Wall Street Journal)… Ron LaPierre CEO of CityGrid Media (Screenwerk)… Yahoo Acquires Location-based Mobile Gaming Company Loki Studios (TheNextWeb)…
How Publishers Can Create Hyperlocal Magazines Using Flipboard’s New Tools
This morning Flipboard launched a new web application called “Flipboard Editor,” the latest in a series of tools that allow users to create magazines for the Flipboard app. The new editor makes it even easier for users to create beautiful magazines (of already existing content) that they can share with other users. As Flipboard grows out not only its aggregation tools but also its user base, it’s important that hyperlocal publications take notice…
Report: Pureplays Using Legacy Media as a Farm System for Sales Staff
Local media companies need to do something to protect their digital sales assets or run the risk of losing them to pureplay web companies, according to a new report from Borrell Associates. Pureplays offer starting salaries in the range of $12,500 per year more than their nearest competitors, the local TV stations. The gap between starting pureplay sales people and those who work for newspapers is an incredible $21,000 more…