Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle.

7 Platforms National Brands Can Use to Run Local Campaigns

The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier for major brands to reach hundreds, or even thousands, of markets with individualized campaigns that can be generated with the click of a button.

Case Study: Frozen Yogurt Chain Integrates Payments Into Mobile App

No clear frontrunner has shown up in the mobile wallet space, and businesses like Orange Leaf Frozen Yogurt are tired of waiting for one to appear. Instead of utilizing an existing mobile payment platform, the frozen yogurt chain is rolling out its own mobile wallet as part of an update to its iPhone and Android app. When its mobile payments solution debuts this summer, Orange Leaf customers will be able to pay for purchases with their smartphones at the POS…

Case Study: Caribou Coffee Amps Up Holiday Sales With Mobile Gift Cards

In an effort to enhance Caribou Coffee’s mobile marketing capabilities, and spur a boost in gift card sales during the important holiday shopping season, vice president of marketing Michele Vig launched an eGift card initiative in early November. Now, customers who purchase eGift cards online can send their gifts to friends via email. Recipients can then redeem their gifts by showing their smartphones to a cashier or printing the gift card at home and handing over a paper printout…

Case Study: Pizza Hut Upgrades Mobile Ordering With Localized Deals

Almost two decades after Pizza Hut first began accepting orders online, the company is continuing to beef up its digital presence. The latest step is a major overhaul of the Pizza Hut mobile app, upgrading the online ordering experience with location-aware features and user-recognition capabilities…

Case Study: Udi’s Pushes Targeted Messages Using Hyperlocal App

Getting customers to participate in Udi’s Food’s paper-based loyalty program was never a challenge for Angie Hoagland, director of brand development for the Colorado-based company. But as the years went by, it was the lack of data that Hoagland was able to collect from the punch card program that led her to start looking for mobile alternatives…

Case Study: Blimpie Closes the Loop With New Mobile Gaming App

“For a restaurant company like ours, millenials are hugely important,” says Steve Evans, vice president of marketing at Blimpie, the quick-serve restaurant with nearly 1,000 franchise locations. “They tend to be a huge customer base for years to come, and all the research that we’ve seen shows consumers make their brand choices — and their brand loyalty — early on in life. If you get people in their earlier years, they’re still open to change.”

Case Study: Lowe’s Builds On Mobile Strategy With In-Store Item Locators

As consumers get savvier in the way they use mobile technology while shopping at brick-and-mortar stores, retailers are beginning to provide their own tools to combat the showrooming effect. For Lowe’s, that means offering mobile tools that shoppers can use to locate items in-store, scan barcodes, read product reviews, check out image galleries, and manage their own loyalty program accounts…

Case Study: Walmart Expands Mobile Efforts With Scan & Go App

The retail giant isn’t trying to dissuade customers from using their smartphones while they shop. In fact, the retailer is beefing up the carrier signals inside its stores to make it easier for customers to get online. Instead, the company is combating the threat of showrooming by encouraging customers to fill their screens with its own mobile application.

Case Study: Mattress Retailer Uses Targeting to Boost In-Store Sales

At Innovative Mattress Solutions, online marketing director Brett Morris relies on display ads that work in tandem with his company’s print and television campaigns to promote holiday sales and in-store events. He uses geo-targeting to reach consumers living within a 15-mile radius of his company’s stores, and relies on different ad sets based on the demographics of the consumers he’s trying to hit…

Moe’s Southwest Grill Launches Nationwide Check-In Campaign

Rather than having individual franchises run their own social check-in campaigns, Moe’s Southwest Grill decided to pull together their promotions and launch a nationwide campaign that aggregates Foursquare and Facebook check-ins at more than 440 Moe’s locations. Lauren Barash, the chain’s director of marketing, says she is already seeing enthusiasm from customers…

Case Study: Target Encourages Guest Loyalty With Shopkick Partnership

When Target took its partnership with Shopkick nationwide and rolled out the app at its 1,764 stores in May 2012, it became the largest retailer to partner with the mobile loyalty platform to date. While the partnership is still in its infancy, Target communications manager Molly Snyder says store managers are already reporting tremendous feedback and enthusiasm…

Case Study: Pet Supply Chain Finds Value in SMS Advertising

Lipof Advertising creative director Nathan Lowery says businesses that inundate their customers with meaningless marketing messages are actually doing more harm than good. In his experience handling advertising and marketing for Pet Supermarket, Lowery has noticed that customers are less likely to unsubscribe from SMS advertising lists when they’re sent messages that have actual value, like coupons and discount codes…

With Quiznos, Groupon Tries to Prove It Can Spur Repeat Business

In an attempt to show its deals aren’t all one-offs, Groupon yesterday announced a deal with repeat business built in — a punch card for eight sandwiches or salads at Quizno’s sub shops worth approximately $50, offered for nearly half price.