MoviePass | Street Fight

How MoviePass Is Using Subscriber Data for Retail Partner Integrations

Stephanie Miles

How MoviePass Is Using Subscriber Data for Retail Partner Integrations

Having now reached 1.5 million paying subscribers, with 500,000 of those coming in just the last 30 days, MoviePass is keeping a sharp focus on the data it’s able to collect from moviegoers. The company expects that data to become an important asset to retail partners and the movie industry at large in the coming months and years.