Nucleus Marketing’s Mission for 2018: Make Media Buyers Believe in News

CEO Seth Rogin spoke with Street Fight about how the company combats fraud in web advertising, brings personalization to marketing and tries to convert young media buyers into buying space on premium news sites.

McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career

McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks.

LOAC Notebook: As Platforms Ascend, Some Blunt Words for Legacy Media

“You’re going to have to change the way you do business,” CBS’s Ezra Kucharz told media executives earlier this week in a keynote at Borrell Associates’ Local Online Advertising Conference in New York. “The world is changing and we have to change with it.”

Investment Firms Come to the Forefront Among Owners of Local Newspapers

Today seven investment entities control 349 daily newspapers, well ahead of either the 196 belonging to long-established private publishers that include companies like Hearst and Advance Publications or the 161 public publishers that include legacy chains like Gannett and McClatchy.

McClatchy Strategy: Go Big and Small to Create ‘Moments’ With Each Reader

Like other chains of dailies, the company is pouring resources into how to make the long leap from a no-longer-secure print past to an alluring but uncertain digital today and tomorrow. In this recent Q&A McClatchy’s Chris Hendricks and Dan Schaub detail how their company is planning to meet that future.

Street Fight Daily: Samsung Buys Viv, Twitter Aims to Close Buyer Search This Month

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Buying Viv, Samsung Makes Its ‘Me Too’ Virtual Assistant Play… Twitter to Conclude Sale Deliberations This Month… New Health-Food Drive Thru in Arizona Rethinks the QSR Category…

Local Papers’ Love-Hate Relationship With Facebook Is Proving a Heartbreaker

What if local newspapers, instead of chasing after ever-bigger traffic numbers via platforms like Facebook, cultivated fewer but more receptive users — the kind that would be more attentive to advertising messages, especially if the messages had less blare and more flair. Could going deeper on community coverage result in higher CPMs?

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 2)

Christian Hendricks, the longtime leader of McClatchy’s digital operations who was recently promoted to VP of Products, Marketing and Promotion, talks about at NMS from the perspective of one of its four founding newspaper groups, and discusses its relationship to the 3-year-old Local Media Consortium.

Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tribune Publishing Is Weighing a Surprise Offer from Gannett (Poynter)… The UPS Store Will Kick Off ‘Small Biz Salute’ for Small Business Week (AdAge)… Leaked Postmates Financials Suggest Company Might Be Doing Better Than Everyone Thought (TechCrunch)…

Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 1)

The top four newspaper groups in the country — Gannett, Tribune Publishing, McClatchy and Hearst — have formed a national network called Nucleus Marketing Solutions. Street Fight recently spoke with NMS’s CEO Seth Rogin, about the push-pull dynamics involved in creating and monetizing quality journalism online.

As McClatchy Goes All In on Digital, Stock Price Sags Further

In the past several weeks, McClatchy stock has hit record lows — falling from about $5 a year ago to around 80 cents per share now. Why is there such a mismatch between the smart steps the company is taking in digital and its financial performance?

Street Fight Daily: Yahoo Acquires Polyvore, Microsoft Invests $100 Million in Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Snags Social Commerce Site Polyvore (Wired)… Microsoft to Invest $100 Million in Uber (Seattle Times)… Attention, Shoppers: Shopping With a Store App Means You’ll Visit More and Stay Longer (Venture Beat)…

Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s Filing Turns Talk to Dorsey’s Juggling Skills (New York Times)… Amazon Planning Drive-Up Grocery Stores (Silicon Valley Business Journal)… Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 (eMarketer)…

McClatchy Says It’s a ‘Digital’ Company, but More Work Still Remains

There is no doubt that McClatchy is putting an enormous amount of energy and talent into digital — but will it be enough when print is shrinking so rapidly? Street fight spoke to the company’s VP of products, marketing and promotion, Christian Hendricks, about where McClatchy is in its digital evolution

Street Fight Daily: BBC’s Hyperlocal News Push, HotelTonight App Introduces Local Concierge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… BBC Seeks to Forge Working Links With Hyperlocal News Sites (The Guardian)… Mobile App Company HotelTonight Launching Personal Concierge Feature (Wall Street Journal)… Google Upgrades Mobile Browser Display to Allow Reviews (…

Yik Yak Makes Inroads as a More Serious News Service

In its less than two years of existence, Yik Yak has spread across the country, mostly at communities centered around college campuses. It’s true that a lot of the company’s content is sophomoric. But I think that will change, based on a new pilot that the service has launched with the University of Florida…

Movers and Shakers: Openings and New Hires at MatchCraft, Verve and McClatchy

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at RealMatch, Cxense, Gannett, Soleo, Moz and many more…

Can Renewed Coordination Prevent a Rollup in Local Media?

Last week Google made news when the search giant struck a deal with the Local Media Consortium to power a private advertising exchange . Yesterday, Christian Hendricks, the Consortium’s chairman and a McClatchy executive, pitched the plan to a room of media executives, and made the case why the new consortium could succeed where it failed nearly a decade ago…

Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Newsonomics of Selling Main Street (Nieman Lab)… Payments Brighten Cash Flow for Small Business (Wall Street Journal)… The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! (Search Engine Land)…